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EastRoom1

Located in Toronto’s bourgeoning Riverside neighbourhood, East Room is reinventing the modern workspace where creative professionals can flourish. This co-working membership outlet is separated into two: club and resident, and both cater to forward-thinking freelancers, creative professionals and small businesses.

“It’s a co-op space but we’re not entirely co-op,” said Derreck Martin, co-founder of East Room. “There’s a lot of co-op spaces in the city but ours is more geared toward creative minds, as opposed to many other tech-oriented co-op spaces… This gives you a mix of freelancers with full-on companies.”

East Room aims to offer a community, location, and the tools necessary to grow their unique member’s careers. Their dynamic community of members includes some of the city’s most creative minds working in the fields of: media, art, technology, and design.

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“The idea is a cohabited environment with creatives that range from freelancers, videographers, and even a few venture capitalist!” Derreck said.

Each potential member’s application is reviewed to ensure that they will fit into the ecosystem of East Room, as they strive to create a co-operative space of professionals that share complimentary skills to benefit the whole.

East Room provides the ideal environment for like-minded individuals to collaborate, share ideas, and merge their talents.

“We’re open 24/7 which allows members to come at any point of the day. This is perfect for web developers and freelancers because a lot of them are night owls.”

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According to Melissa Serrano of Membership and Marketing at the East Room, she had mentioned that members for both the Club Membership and Resident Membership have access to meeting and lounge spaces, state-of-the-art technologies, and exclusive member events.

In addition, as a member, you will be part of a curated community of technologists, artists, designers and futurists whom you may grow your business with professionally as you share ideas or even merge talents as various projects come and go.

The Club Members ($250 per month + HST) have unlimited access to the fully-serviced open work lounge, while the Resident Members (500 per month + HST) have a semi-private personal workspace with a desk, chairs, and lamp plus more.

“This is phase one of the space,” Derreck said. “In March, we’re going into phase two and this is what’s called, Resident Two Memberships. They’re going to be larger, enclosed offices for business of two to three, which we’re pretty excited about! And you’ll have another board room in there as well.”

Resident 2 Members ($1,500-$2,000 per month + HST) have the option of choosing a 2-5 person or 5-8 person enclosed office, fully equipped with desks, chairs, and lamps plus more.

All founding members will be part of the growing business of the East Room as it plans on expanding by building photo labs, sound studios, test kitchens, and fashion ateliers.

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“In the future, we’re looking to build in studios such as: photography studios, recording studios, things in that nature,” Derreck said. “It’s going to be like a crowd-source idea so we pay for it through the membership that’s in the space… It’s good for the members because it’s cheaper for them… What they’re paying for a month in studio spaces is what they’d be paying for a day anywhere else.”

The East Room’s workspace has been designed with refinement and comfort in mind; providing the perfect environment for work and play.

“We have a lot of events … We have partnerships with TIFF, Design Exchange, Power Plants, and Arts and Crafts,” he said. “Every month we’re having music events and for TIFF, we’re putting together a Speaker’s Note where we present a film along with a lecture series. For Design Exchange, we haven’t nailed down exactly how we’re going to work with them but we see it as more of a Speaker’s Note as well.”

Book your complimentary tour at: info@eastroom.ca

Posted by Christina Cheng

Follow @1LOVETO #EastRoom

MidnightCowboy-1

Hayley Elsaesser is an eclectic Aussie gem and Canadian-based contemporary fashion designer for the luxury streetwear market. She debuted her second Fashion Week show in Toronto, where she revealed her Midnight Cowboy-inspired collection on the runway. Elsaesser’s vibrant fall/winter 2015 collection showcased neon camouflage and animal prints, vibrant orange and lime-green furs and her signature snake graphics.

“It’s Western meets disco meets a little bit of Japanese Samari,” she said. “I had a bunch of ideas and I chose two or three and just mixed them together!”

Elsaesser is known for her bold and luxurious fabrics and prints. Her animated eight ball graphic wearing a blue cowboy hat, contrasted well with the red, purple and green cheetah print bomber jacket. It was definitely a crowd favourite and personally, a must have!

“My mind is crazy enough as it is so believe it or not, my ideas come completely sober!” she said jokingly.

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For this collection, Elsaesser experimented with intarsia knit for the first time, which resulted in an ultra-cool, multi-coloured camo print set. In addition, this was also her first collection incorporating menswear.

“In my world, this is the darkest I’ve ever gone,” she said. Normally, I like to have pink and have my collection a little bit more girly but this time, I went more masculine… Playing with oranges and greens is a departure from what I do.”

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Being a left-wing realist (so to speak) as the creative director of her brand, Elsaesser put on a beautiful and fun show, showcasing models in various shapes, sizes, and ages. Being that her aesthetic speaks to the luxurious streetwear market, she casted talent from local street kids to modern hipsters, and from friends to legitimate models.

“For all the designing and casting, I do that myself,” she said, but for added street cred, she called upon Toronto-based stylist to help pull her runway looks together by mismatching pieces from her entire collection.

“I have a stylist who helped style the runway and the look book and that’s Romany Williams. She helped me pull it all together!” she said.

Elsaesser’s attention to detail certainly doesn’t go unnoticed — the neon hair extensions and pop nail art contrasted well with the entire collection.

“The hair came to me when I was flying back from London… I really had to start thinking about what I was going to do with the hair on the runway… All of a sudden it came to when the plane landed. They’re hair extensions that look like coloured feathers!”

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When asked about the future of her brand, her response was much needed rest.

“I haven’t thought of my next collection as yet. My next plan is to just have a nap for a week and then I’ll regroup!”

Hayley Elsaesser’s collections will be available online and in a select few Toronto shops and boutiques.

“My spring/summer line will be available for another month online,” she said, “But it will be in TNT in Toronto soon. Typically, online is always my biggest thing.”

Photography by Che Rosales

Posted by Christina Cheng

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Bravestation

Bravestation recently signed to Toronto-based record label Culvert Music. To celebrate, Bravestation just dropped their new single “Haven”, from their upcoming EP, due out later this year. Speaking of later this year, make sure you save the date – May 29th, 2015, as the boys will be playing at The Drake Hotel. Enjoy!

Previously: Bravestation – “Somewhere We Belong”

Follow @1LOVETO & @bravestation

Join Artscape & Manifesto for an ‘In Conversation with… Adrian Aitcheson’ on Saturday, April 18th from 3-4:30pm, celebrating the 25th Anniversary of ‘TOO BLACK GUYS’ at Ada Slaight Hall inside Daniels Spectrum! Adrian has ventured on an incredible journey in building his notable brand ‘TOO BLACK GUYS’ and made exemplary strides over the course of his personal career. Hosted by Juno Award winning rapper Kardinal Offishall, we aim to give you greater insight into what has made Adrian so successful, touching on the highlights and hardships of being an entrepreneur.

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To give you a bit of background for those who are not very familiar. In the year 1990, starting out as a clothing line and a store founded in downtown Toronto, TBG was known for their thought-provoking t-shirts surrounding the ideologies and history of black culture. TBG apparel has been seen on the backs of some of the most prominent figures in hip hop culture, including Mos Def, Spike Lee, Redman, and Mary J Blige, to name a few. In 25 years Adrian and TBG have become icons, paving the way for Canadian streetwear fashion along the way.

FREE RSVP HERE

Check out tooblackguys.co

Previously: The Return of “Too Black Guys”

Follow @1LOVETO & @FreshestGoods

FreshestGoodsMarket

Manifesto’s “Freshest Goods Market” is back for another Spring Pop-Up Market at Daniels Spectrum on Saturday April 18th, 2015. The market includes some of Toronto’s most notable brands including of course, 1 LOVE T.O., 40oz Heroes, 5ives On Top, 100 Miles, and more!

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This Freshest Goods Market is also featuring a special “In Conversation With…” Adrian Atchison – Creator of Toronto-based brand TOO BLACK GUYS, celebrating 25 years in the game! Stay tuned for more info…

Follow @1LOVETO & @freshestgoods

PRIDE + BASS Boat Cruise

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We’ve teamed up with some great folks to bring you the first ever PRIDE’N’BASS, an unforgettable sunset boat cruise aboard the River Gambler during Toronto’s PRIDE weekend. Kick off your celebration on Friday, June 26th, with the LGBTTIQQ2SA Community and friends with DJs Hydee, DJ Love Hz, Remedy, Maddi Qwikstepp and PVP for an unforgettable experience.

PURCHASE ADVANCE TICKETS HERE
PRESALE PASSWORD: 1loveTO

Our exclusive pre-sale password is in effect until midnight on Thursday! Don’t miss out…

For more info visit pridenbass.ca or find us on FB.

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Today marks a special moment in Toronto’s music, arts and culture history. Fast-approaching 10 years of serving Toronto through their innovative mix of talent incubation, youth engagement and cultural programming – two of the city’s youth arts and culture heavyweights are finally coming together to realize a grand vision for the future of Toronto arts and culture. The Remix Project and Manifesto just announced the launch of the Convergence Campaign, which will create a dynamic new permanent home for both organizations and an accessible cultural hub for artists, arts administrators and organizations from across the city.

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“Manifesto and The Remix Project are thrilled to partner with The Daniels Corporation to create our new home in Daniels Waterfront – City of the Arts. This space will become the centre of gravity for youth, arts, culture and creative industries in Canada. Daniels’ investment in this project is not simply an investment in our organizations, but rather an investment in Toronto’s future as a global cultural leader.” – Che Kothari (Manifesto) & Derek “Drex” Jancar (The Remix Project) Co-Chairs of the Convergence Campaign

Convergence

With the generous support of The Daniels Corporation, the space will be part of the just-announced Daniels Waterfront – City of the Arts project – a pioneering vision for a master-planned, mixed-use community coming to the corner of Queens Quay and Lower Jarvis that will amplify Toronto’s growing role as a global cultural leader. The space will combine administrative offices; a public performance theatre and cinema; a recording studio with affordable opportunities for diverse communities; a studio dedicated to photography, videography, and dance; accessible venue space with affordable prices for gatherings and events; video editing and post-production suites; a gallery; a community café; as well as access for artists and young entrepreneurs to obtain business and legal support, career guidance and professional consultation from some of the city’s key leaders and instigators. It will be a game-changing place for Toronto’s current and future arts and culture leaders to connect, cultivate and collaborate that responds to directly to the unique challenges faced by the sector.

Through the Convergence Campaign, The Remix Project and Manifesto’s combined creativity and drive will supercharge Toronto’s cultural sector, and safeguard the sustainability of these two vital organizations for years to come. To learn more about how Toronto can support the Convergence Campaign to create a new centre of gravity for youth, arts and culture, please visti: convergencecampaign.com

Follow @1LOVETO @Manifesto @TheRemixProject #Community

Our favourite Grammy-winning pianist, Toronto-based Chilly Gonzales, returns with his much anticipated follow-up to Solo Piano II: “Chambers”. Watch his latest music video for “Advantage Points” off his new album “Chambers”, Directed by Jonathan Barré.

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Listen to the entire “Chambers” album here: soundcloud.com/chillygonzales

Previously: Octave Minds – “In Silence” (Chilly Gonzales x Boys Noize)

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Rotman Lens Rendezvous 2015

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The Rotman Lens Rendezvous 2015 event is happening this Thursday, March 26th inside the Fleck Atrium (Rotman School of Management) from 5:30-7:00pm, and 1 LOVE T.O. is inviting you to join us and support both the Toronto-based photographers, as well as local arts & cultural incubator – The Remix Project. All proceeds from the silent auction will be donated to The Remix Project’s Academy of Creative Arts. Top submissions from the Lens photo competition along with professional photographers works will be displayed, including submissions from some of our cities finest: Jalani Morgan, Taha Muharuma, Rajeshta Julatum, Joshua Telfer, and J R Bernstein.

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Taha Photo

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Rajeshta Julatum

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J R Bernstein

For more information and to get tickets, CLICK HERE.

Follow @1LOVETO #RotmanLens15

Toronto-based singer Alexandria releases her debut single and video for “Stay”, a song about love, drug abuse and addiction. Heavy topics for a first release, but take in her lyrics and her sound and feel what she feels.

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“This single involved a lot of emotions, I had the option to create a video that was typical – a man and woman’s relationship – but I wanted to do it another way and highlight a relationship within a family”, says Alexandria. “The visuals lift the song and vice versa, they both work really well together, through this song I wanted to evoke emotion in my audience and get them intact with their feelings and I believe it does just that.”

Listen to more music here: theonlyalexandria.com

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RootsHuck_PaddleAgainstTheFlow_Lookbook-1

Roots Canada and Huck Magazine have collaborated on a radical Spring/Summer collection that’s scheduled to drop in May 2015. Staying true to Huck’s vision of celebrating people and movements that ‘paddle against the flow,’ Roots aimed to focus on that mantra with quality apparel and leather goods to represent the quality of living life unconditionally.

Made locally in Canada for a world of possibilities, this collaborated collection is honoured in celebration of Huck’s Paddle Against the Flow book release with insight on cultural influencers, living creative lives. Catering and relating to its lifestyle beliefs, Roots has built an inspiring premium collection from local quality materials meant to withstand any adventure one’s creative mind may paddle them to.

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Originated in 1973, Roots has always been a supporter of the independent, organic spirit, which ties well with Huck’s Paddle Against the Flow philosophy as its principles are rooted (pun intended) in celebrating people and roaming the globe to document and unfold grassroots counterculture.

Seeking out freethinkers who are wellspring of new thoughts and ideas, such as the rebellious heritage of surfers and skaters, Roots Canada and Huck have creative an ideal lifestyle collection, which caters to both male and female within the community.

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Huck has always been inspired by DIY principles and Roots chimed in with their classic design aesthetics. The “Paddle Against the Flow Exclusive Awards Jacket” mimics Roots’ classic varsity bomber with leather and wool detailing. In addition, it’s tees, long sleeves, and three-quarter shirts are made with Roost’s choice of 100% organic cotton; and its “Vagabond” long sleeve and “Maker” full-zip hoody are made with French Terry cloth. A timeless “Paddle Against the Flow Exclusive Student Pack” stays true to Roots’ classic leather backpack aesthetic. The entire collaborated collection has all the ideal pieces needed to withstand any adventure forthcoming this spring and summer seasons, including the “Paddle Against the Flow Hardcover Huck Magazine”. This will certainly come in handy for stimulating creative reading material when road tripping.

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Be on a lookout for the entire collection come May 2015.

Posted by Christina Cheng

Follow @1LOVETO #PaddleAgainstTheFlow

The Cloud 10 Travel Experience

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If you like to travel as much as we do, we’ve got some exciting news from our partners at American Express. Amex is launching a new benefit as part of their Cloud 10 program at Toronto Pearson Airport. If you’ve ever been to Pearson and used any of the Cloud 10 benefits you know they have something for every type of traveller.

When we travel, we like to travel in style with the full VIP experience. Our travel routine starts with followed by security line bypass (hands down the best thing ever), complimentary Wi-Fi (for Instagram purposes), plus access to the premium lounge with complimentary food and drinks.

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One thing we can all agree on is that we can’t to get to our destination… but with #Cloud10 waiting got a whole lot better! Amex along with HarperCollins Canada & Sony Music Canada have launched Entertainment on Cloud 10 offering free e-books and music downloads to all passengers travelling through Toronto Pearson airport.

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So next time you’re at Pearson waiting to take off, keep yourself entertained and check out amexcloud10.ca for e-book or free music downloads.

1LOVETO Suggestions:
eBooks – The Great Gatsby
Music – Bruno Mars or Calvin Harris

Follow @1LOVETO & @AmexCanada #Cloud10