This past Friday we attended the sold-out City and Colour show at the Air Canada Centre in Toronto. Aside from the incredible fact that Dallas Green managed to fill the ACC, the concert had a few other interesting facts.
For example, Dine Alone Records launched a free “City and Colour Live” app just in time for the concert. You might be thinking to yourself, so what, everyone has an app… Well, the good folks at Dine Alone decided to up the ante by being the first to use Bluetooth low energy iBeacon technology at a concert. Android and iPhone users were encouraged to turn on their bluetooth for the chance to win in-app giveaways through the show. Users walking past one of the 15 active iBeacons at the right time would trigger random devices and reward them with prizes including:
- ticket upgrades to floor seating within the first 10 rows
- suite access for you and a friend
- autographed City and Colour CD’s, LP’s and silk screened posters
- One grand prize winner received a Martin guitar autographed by Dallas Green
Needless to say, concert experiences will never be the same!
DOWNLOAD APP HERE
Big thanks to Clay and Tricia for taking care of us!
Photos by Nick Simhoni