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Since the inception of 1LOVETO we’ve had the opportunity to work with and for the communities that make Toronto so unique. Over the last 8 years we’ve worked closely with local charities that specialize in working with ‘at-risk’ youth. Through our community-based initiatives we’ve seen the success of what empowering a generation of young people can do. Virgin Mobile has also recognized the importance of helping our younger generations grow, learn, and become self-sustaining, which is why we’re excited to join them in helping at-risk and homeless youth who are LockedOut of job opportunities to get #UnLockedOut through supporting Virgin Mobile RE*Generation .

Virgin Mobile Canada conducted a national survey, and the stats are impactful. Would you believe that almost half (47%) of Canadian youth have an income of less than $30,000/year, and 32% of youth make less than $20,000/year? It gets much worse. One in three Canadians know someone who has been homeless at some point in their life. Think about the rest of the young people who don’t even have a job.

We know first-hand, while working with local charitable organizations like The Remix Project and Eva’s Phoenix, many young people are homeless and without a job. In fact, 35,000 youth across Canada have lived in emergency shelters with up to 6,000 sleeping on the streets on any given night.

This is where Virgin Mobile RE*Generation can make a difference. They invest in charitable programs to help at-risk and homeless youth develop the skills needed to get jobs. .As big as Virgin Mobile is, they still need OUR help! They’ve given us a platform through Virgin Mobile RE*Generation to take action and do something to get involved to do some good. We owe it to our youth to extend a helping hand, especially if it’s going to get them off the streets and allow them to become an active member of society.

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Here’s how you can take action:

Text ‘REGEN’ to 30333, texts will donate $5 to Virgin Mobile RE*Generation.

You can also join the conversation online about getting homeless youth who are locked out of jobs #UnLockedOut by using the hashtag!

For more information on Virgin Mobile RE*Generation and how you can make a difference, please click here to LEARN MORE!

Follow @1LOVETO & @VirginMobileCan #UnLockedOut

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Mixing a finance company with cool, unique art and design installations, and a musical rap performance all in one evening is typically unheard of, and to some – absolutely absurd. However, Canadian finance company Mogo, held their first-ever Toronto “Mogo Perks” event in the city’s Queen West district at the NSC Gallery on Thursday, April 30th. Celebrating the spirit of collaboration through local talent across creative disciplines, the invite-only event was produced by creative collective Kastor & Pollux.

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“We partnered with creative influencers, and one of our favourites is Kastor & Pollux,” said James Owen, VP of Communications at Mogo Finance Technology Inc. “We asked them to throw a party for us as part of our Mogo Perks event for our members. From then, they reached out to other young creative participants.”

Mogo’s “Mogo Perks” initiative is to give back to their customers. Once they become a member, they have immediate access to free perks including: cool giveaways, treat of the month awards, invites to exclusive Mogo events, and opportunities at having free credit scores. With that being said, every week they give away cool prizes from great brands like: Warby Parker, Beats, Aritzia, and many more. In addition, as a Mogo member, they’re also entitled to free products and invites to exclusive events every month.

“It’s not about living a lavish lifestyle, it’s about living within your own means,” James said.

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Headlined by accessories brand No Fun Press, the party also featured a musical performance by rapper Drew Howard, plus an installation by Toronto artist Trevor Wheatley. The eclectic event was a success as it welcomed 200 of Toronto’s most notable creatives and influencers, including guests from editorial partner The Creator Class whose focus is on creatives sharing their passions in music, style, adventure, arts and culture with a global audience of aspiring peers.

“Up until this year, Kastor & Pollux has been primarily focused on creating fashion culture in digital spaces”, says Danielle Roche, founder of Kastor & Pollux. “Our continued alliance with Mogo is a great opportunity for us to create culture through collaboration with artists outside of the fashion community. Producing the first Toronto ‘Mogo Perks’ event allowed us to apply our knowledge of the digital world to a tactile space. We’re really happy with the turn out.”

In a creative culture filled with young individuals whose lifestyle tastes tend to far exceed their cost for living, Mogo has figured out a way for them to uncredit card their life by doing more and spending less. With no monthly fees, the Mogo Prepaid Visa Card encourages them to control their spending and avoid the aftershock of credit card debt.

“Mogo is not about spending, Mogo is about being responsible with your spending. The campaign we’re pushing is, ‘uncreditcard your life’ – instead of spending lots of money, it’s about using Mogo to pay off your high interest credit cards and loans,” explained James. “The benefits of the credit card is you can use it online, use it for your travel, use it however way you wish. It has all the benefits of a credit card but you’re using your own funds by topping off your card at your convenience whether it be every week, every month, and therefore, it’s your money you’re spending— no body else’s! There’s no credit, it’s all about your own spending.”

Mogo is a Canadian finance company that supports the new breed of young people who grew up in an Internet world; the tech-savvy generation that tends to get carried away with their money. With that being said, the MogoCard gives them the convenience of a credit card and the control of a debit card with no monthly usage fee.

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“This concept came about because Canada has a real debt problem; individuals in Canada have an average of $27,000 of unsecure debt. It came about because we feel the need to help the problem that Canada is facing right now,” says James. “It’s about recognizing if you have a financial issue, come to Mogo; get rid of your debt, uncredit card your life, and have a do more, spend less lifestyle.”

Through Mogo’s products, services, contests, and events, the evening’s party was one of the financial company’s “Mogo Perks” rewards for its members and featured prize giveaways including: limited-edition Kastor & Pollux x No Fun Press pins, cash prizes up to $500, and pizza and booze on the house all night.

As the night progressed, the crowd mix and mingled; laughter and music filled the space; dance moves and Pabst Blue Ribbon paired well; metallic balloons shaped in money signs floated above the crowd; and photographs alongside sculptured installations with the words: Eat Shit, Anti-You, and Ice Cold, were a huge hit!

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“We want to tap into any age group that wants to uncredit their life. This particular party is about this particular demographic. Mogo is about having cool times with various crowds,” James said with a chuckle as he watched the crowd bob their heads and throw their hands up during rapper, Drew Howard’s performance.

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Posted by Christina Cheng

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The Toronto Blue Jays and 1 LOVE T.O. have Come Together to create a limited edition t-shirt available this coming Tuesday, May 5th, 2015. The first 15,000 fans inside the stadium will receive an exclusive tee as part of the Connect with the Jays Night, presented by Honda!

You’re invited to join us at the game alongside our 1LOVETO artist Tom Chitty and of course the Blue Jays for an exciting evening full of baseball, art and community.

TICKETS AVAILABLE HERE

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”I think it represents the Blue Jays, I think it represents 1LOVETO, and I think it represents Toronto.” – Bryan Brock, Creative Director (1LOVETO)

”I like the idea that there might be some kids running around wearing that shirt for a few years.” – Tom Chitty (Artist)

Let’s Go Blue Jays!!!

Follow @1LOVETO & @BlueJays #ComeTogether

Toronto People: Jully Black

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Born and raised in the city, Jully Black, dubbed Canada’s Queen of R&B, is something of an institution in Toronto.

A double platinum recording artist, Jully’s impressive career has earned her awards and nominations – she was also named one of “The 25 Greatest Canadian Singers Ever,” by CBC Music. She has collaborated with many artists including Nas, Saukrates, Choclair, Kardinal Offishall, Destiny’s Child and Sean Paul.

And yet, through her career, Jully Black has remained a vocal advocate of Canadian music and supporting local industry artists.

On Tuesday, May 5th she is set to launch her most dynamic show to date, This is for My City: Jully Black Live at The Phoenix. We’ll be giving away a pair of tickets on Twitter, so follow @1LOVETO for your chance to win!

Toronto People Editor, & 1LOVETO contributor Michelle Pinchev (of City By Heart) sat down with Jully to talk Toronto, music and her upcoming show.

Tell me about Tuesday’s show – what made you decide to dedicate it to your city?
I decided to dedicate Tuesday’s show to the city of Toronto because of all of the love, support and loyalty my city and my country has shown to me. Unlike many of our other Canadian treasures, I have released music in Canada only for the past 16+ years, and so the show is to let everybody know that I am proud to be a Torontonian, and that I am here to make a difference and bring positive changes to our industry.

What are some of your favourite neighbourhoods in Toronto?
My most favorite neighborhood for food is the Danforth. I also love a nice summer day in the beaches and I do admire the city of Markham where I currently reside. It is the safest neighbourhood I’ve ever experienced.

Jully’s Black’s Favourite Spots
Coffee shop: David’s Tea is my new JAM!
Restaurant: Taste of the Silk Road on the Danforth! Special shout outs to the owner Margaret and her mom!
Nightlife: I’m not a club Goer but I will send a special shout out to Ian Espinet for his incredible dedication to throwing fun, classy, urban parties. You can never go wrong at an Amnesia, Soul Kitchen or a Redemption jam!

What are some of your favourite venues in the city to perform?
I love performing – period. So choosing a room is a bit challenging! I’ve had the milestone performances at the Opera House, The Phoenix Concert Theatre, The Mod Club, Hugh’s Room, Molson Amphitheater, Kingswood Theatre, Roy Thompson Hall and the Drake Hotel to name a few. I’m probably missing a few but let’s just say I love performing everywhere and anywhere!

Who are some of your local Toronto heroes?
I often say there are heroes and sheroes!

Maestro Fresh Wes always finds a moment to drop me a line or message to encourage me to continue to fight the good fight for black music in Canada. I grew up admiring him and was the only benchmark I had even as an RnB singer!

Vivian Barclay is my local Toronto Shero. Not only is she a good friend, she’s also my mentor and publisher. She is the General Manager at Warner Chappell Publishing (Canada) and is a Black Woman born and raised in Jamaica!! To some, that may seem like not the biggest of deals, but to me she is my Michelle Obama! Seeing what she has to do inspires me when I get tired. I had radio and my record label say there’s no room for me and she never turned her back on me no matter what. I don’t think she has been recognized nearly enough for making a major difference in the music business in Canada.

If you could change or improve one thing about the city, what would it be?
If I could change or improve one thing about Toronto it would be for us to be like other cities in the world and support local talent before we break internationally.

Posted by Michelle Pinchev

Follow @1LOVETO #ThisIsForMyCity

Last month Dine Alone recording artists Yukon Blonde released their latest single entitled “Saturday Night” and now they’ve released the official music video directed by Mac Boucher and Gaya Abdalian. The guys also just released a new song called “Como”, you can LISTEN HERE. They’re full length album ‘On Blonde’ is set for a June 16th release, and they’ll be touring across Canada from May 23 – Aug 21. Don’t miss out on your chance to see these guys live!

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Previously: Yukon Blonde – “Saturday Night”

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VCTO

Calling all vintage shoppers!

Vintage Crawl Toronto happens twice a year (Spring/Fall) and the Spring edition is happening tomorrow night, Thursday, April 30th from 7pm – midnight. The event is all about helping shoppers reduce, reuse and recycle by connecting them to the unique vintage shops and small business owners in their downtown neighbourhoods. Stores stay open late tomorrow night, hosting special sales, parties, in-store activations and more. The event is FREE and with 50 vendors taking part, we guarantee you’ll find something you like along the crawl.

To see a glimpse of what you might find tomorrow night, check out @vintagecrawlto on instagram.

Here’s a short list of some of the participating vendors:

69 Vintage – 921 QUEEN ST W
Bridge + Bardot – 1138 DUNDAS ST W
Common Sort (Riverside) – 804 QUEEN ST E
Daisies Vintage – 223 JAMESON AVE
Kingpin’s Hideaway – 71 DUNCAN ST, 3RD FLOOR

For more info visit: vintagecrawltoronto.com

Follow @1LOVETO #VCTO

Tuxedo-CMW

Canadian Music Week is upon us and the good folks at Stones Throw are in the city this Friday, May 1st, to showcase a special guest DJ set by Tuxedo (Mayer Hawthorne & Jake One), alongside Peanut Butter Wolf and J-Rocc. The lineup gets even better with an exclusive all vinyl 45 set with DJ Pump, Illo, and Vinyl Ritchie. Don’t miss out on your chance to see this live, this Friday, May 1st inside Tattoo, located at 567 Queen St. West, doors open at 9pm, and it’s a 19+ event.

CONTEST
Tweet @1LOVETO #Tuxedo for your chance to win a pair of tickets to this Friday’s show at Tattoo!

ADVANCE TICKETS AVAILABLE HERE

We’ll see you at the show!

Follow @1LOVETO #CMW15

WILDE – “Flashlight”

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Toronto’s WILDE released “Flashlight” today along with a teaser for their official music video dropping this Friday. We’ve been posting about WILDE since 2014 and all we’re going to say is remember where you heard it first! #OnRepeat

Here’s a sneak peek glimpse at the visuals for their “Flashlight” video…

For more info, visit: wearewilde.ca

Previously: WILDE – “Love Me Like You Do”

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We’re very honoured to announce our very own @1LOVETO contributing photographer @SoTeeOh is hosting his first solo exhibition at Project Gallery as part of this years CONTACT Photography Festival. The exhibition entitled ‘6: STREET’ runs from May 1-13, 2015, with an opening reception on Friday May 1st from 7-11pm at the gallery (1109 Queen St East).

This contemporary exhibition explores a current digital street photography movement from a uniquely Toronto perspective. A blend of design, architecture, urban grit, cityscapes, and street fashion – SoTeeOh employs an urban guerrilla approach to photography to create staged compositions in dynamic environments. Significant post digital processing is also a component of this style and aesthetic, producing images that are rooted in the urban scape but also feel slightly surreal.

We got the chance to ask @SoTeeOh a few key questions, please read below.

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What makes this show different?
This is my first solo exhibition, so it’s way more comprehensive than anything I’ve done before. So many people are talking about how Toronto is on the rise, how there is a different energy in the city right now and I really aimed to capture that visually. I wanted to create a cohesive collection of imagery that would really speak to what is happening in Toronto right at the moment. All the artwork is also hand mounted and finished by me. I used wood panels and reclaimed window frames. It’s really organic; from Toronto, by Toronto, for Toronto.

If you could only shoot one type of photo, what would it be? Landscape, Street, Portraits? And why?
Street is definitely my favourite. I never get bored of what happens on the street. The streets are so eclectic too, you can incorporate anything into a street photograph; fashion, portraits, cars, architecture. As long as it’s spontaneous, it’s street and that’s what I love.

Toronto photography has exploded over the past few years with instagram playing a major role. How has it affected your career?
I think the trend is actually global. Toronto photography has exploded, but the same style has blown up in lots of other cities all over the world and it is a style that is kind of unique to instagram. I was fortunate to get into it early, so I’ve kind of found myself in a position where a lot of people look to me as one of the main representatives of this style for Toronto. It’s definitely opened up a lot of doors for me and connected me to a lot of other amazing artists. But I really want to see this scene continue to grow because there are so many amazing photographers in this city and I think collectively it’s having a positive impact on the perception of this city.

Looking forward, what else do you want to accomplish as a photographer?
I’m always learning, so that’s number one on my list, just to continue to grow as an artist. I think the next phase for me will be about finding a natural connection to some of my other interests. So far my work has centred entirely on the city. I think my next move will be to expand and find a way to remain true to the city, but to speak to other ideas and deliver other messages that extend beyond.

Any advice you’d give to new shooters?
Shoot every day and shoot every day and… oh yeah, shoot every day. If you’re an artist and you practice your art form every day, growth is inevitable and growth is what creativity is all about.

For additional event info CLICK HERE.

Follow @1LOVETO & @SoTeeOh #1LOVETO

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Two of our favourite Toronto photographers and @1LOVETO affiliates @SoTeeOh & @TahaPhoto had the pleasure of shooting the city with the help of the new Samsung Galaxy S6. Both photographers got the chance to explore the city with the new Samsung Galaxy S6 before it was available to the public. We’ve included some of their best pics, but feel free to search #SamSungBoYYZ on instagram to get the entire collection.

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“As artists we always have to keep it moving. We like to explore, be spontaneous and create things on the fly. The Galaxy S6 is such a powerful creative tool because it can do some many things but it still fits right in your pocket so its perfect for a creative lifestyle. Both of us focus on street photography so we need equipment that’s quick and versatile to catch the constantly changing scenes in a city like Toronto. Most phones still don’t cut it but the S6 has been amazing in every situation we’ve tried it in. We’ve always loved exploring Toronto so when Samsung asked us to take the new GalaxyS6 out for a spin there was no hesitation. As much as we’ve explored Toronto over the last few years, there’s still so much more to see. Sharing the soul of our city through the lens of the S6 has injected a renewed passion to document the beauty of T.O.” – @SoTeeOh @TahaPhoto #samsungboYYZ

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Samsung just launched their new Samsung Galaxy S6 at Sound Academy with a surprise special guest performance from English indie rock band Alt-J. Needless to say, Alt-J rocked the crowd before heading off to their much anticipated set at Coachella! If you missed out, check out some of the photos below.

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For more info visit: samsung.com/ca/

Follow @1LOVETO @SamsungCanada @SoTeeOh @TahaPhoto #GalaxyS6

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Zack Mirza is an up-and-coming Toronto street magician and television star – his new show, ‘Illusions of Grandeur’ airs Tuesday nights at 9:30 ET/PT on OLN.

A few years ago, 1 LOVE T.O. introduced the world to Toronto’s very own “mystifier,” up-and-coming street magician Zack Mirza. Zack has come a long way since then, when all he had was a dream and self-funded demo reel, having landed a starring role on a new OLN series, ‘Illusions Of Grandeur.’

His journey has taken him across North America, to over 12 major cities including New York, Chicago, Las Vegas and L.A. The show documents Zack’s “magic pilgrimage” – a quest to become one of the greats, the next David Blaine or Copperfield. On the show, he seeks to learn the history of the art form, and follows in the footsteps of some of the greatest magicians of the past and present, facing fears and overcoming challenges as he goes.

Zack was born in the UK but was raised and currently lives in Toronto. We caught up with Zack after the premiere of his new series to talk about his love for the city, favourite spots and where to find the magician after dark.

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Tell us a bit about your hood

Zack Mirza: I live in Liberty Village – it’s got it’s own little community which is cool… it’s close to everything that I need, so I find that I don’t have to go far to get things done. It’s filled with young, healthy professionals, so the vibe matches my lifestyle.

What are some of your favourite coffee shops in the city?

Zack Mirza: When I’m looking for a quiet spot to get some work done, I usually like to leave my hood – Liberty can sometimes become a bubble so I do my best to get out as much as I can. You can find me on Queen Street West at a couple of my favourite coffee shops like Dark Horse, or RSquared.

So, when it’s time to eat, where does a magician like you go to fuel up?

Zack Mirza: I cook most of the time, but I’ll normally hit up Saving Grace or The Drake for breakfast, and if I’m feeling a little fancy, Le Select Bistro – the brunch there is bomb. A couple of my favourite lunch spots would have to be The Fish Store up on college, that place is healthy and also just straight up delicious. I also really like Fresh, for those days where I feel like going the vegetarian route. For dinner I normally go to the Soho House. You can find me there most of the time. It’s a great atmosphere to get work done, and also network with people.

You’re a fashionable guy – what are some of your go-to Toronto shops?

Zack Mirza: I normally do all my shopping online… but my favourite place in the city to shop would have to be Nomad. They’re like family – been shopping there for years and they’ve always taken really good care of me to make sure I’m looking fresh.

When it comes to doing the thing you do best – what would you say are the best spots to do magic?

Zack Mirza: The best place to go out and do some magic would have to be Kensington Market for its wide variety of people, especially during Pedestrian Sundays. I also love doing magic over at Yonge and Dundas because of the amount of traffic there is — I’ve had a lot of success performing over there for its touristy vibe. I’m always doing magic at the Soho House for people I meet too. It’s the perfect environment for me to do my thing.

And last but not least, who are some Toronto people that you look up to and respect – who are your local heroes?

Zack Mirza: One of my local heroes would have to be Drake. The amount the guy has done for our city is incredible. He reps Toronto hard everywhere he goes, and has definitely put us on the map. I’d like to be able to make an impact on the magic industry, just like he has for the music industry. I’ve had the opportunity to travel quite a bit over the last year, and out of all the places I’ve been, Toronto is still my favourite.

Posted by Michelle Pinchev (from CityByHeart)

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