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Nike.com Live Launch In Toronto

On Thursday, November 19th, Nike.com Live woke Toronto up at the crack of dawn with its first high intensity Nike Training Club experience at 6:30am, hosted by Canada’s Nike Master Trainer, Eva Redpath, alongside surprise Nike Master Trainer from Los Angeles, Ryan Lauderdale. If they weren’t enough of a motivational wake-up call, Canadian Professional Tennis Star, Genie Bouchard was also in attendance.


“We’re here celebrating the fact that Nike.com now delivers to Canada,” said Eva.

The 45-minute high intensity live workout was located in the city’s entertainment district, outside of the custom-built Nike.com Live shipping crate at 229 Richmond Street West.


“These workouts were designed by all of the master trainers and all the great trainers from around the world who are apart of the Nike training network,” said Ryan. “It’s not specific for any male or female; high intensity is meant for everybody! It’s about getting out there and making your training a year ’round thing. I’m really impressed that so many people came out and worked so hard at 6:30 in the morning! It was a really great thing to see!”


The crate brought Nike.com products and services to life for everyone to see, touch and experience over three days in Toronto, from November 19 – 21. Nike.com Live was a destination for Torontonians to preview cold weather innovations, shop key looks, and to create a personalized shoe with a Nike designer in the onsite Nike iD studio.


In addition to the services, Toronto athletes were be able to register for 1-on-1 sessions happening on November 19, 20, and 21 at Nike.com Live with Trainers, Running Coaches and iD Designers.

For those who may have missed out, Nike is also hosting NTC classes and NRC runs for Torontonians to participate in, as they #GETOUTHERE with their cold weather training for the next four weeks!

Check out to Nike.com/Toronto to reserve a spot in the four-week #GETOUTHERE training series.

Posted by Christina Cheng

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PIQUE: Yanal (Peace Collective)

PIQUEd has officially launched! It’s a documentary series produced by PIQUE which focuses on 10 Toronto creatives. From music to fashion to art, the participants all embody a singular characteristic: dedication. Starting this week, they’ll be releasing one documentary every friday for 10 weeks. We talked to all the participants and got some insight into their world.


Peace Collective: Yanal D.
The biggest learning lesson I had in the first year of running Peace Collective would have to be the importance of finding and working with people who are as passionate about our mission as I am. When I first started out, it felt like launching my own clothing line with a charity aspect would be impossible and I often got discouraged. I was taking advice and listening to people who didn’t understand or believe in the vision that I had. Things changed really quickly when I started believing in what I was trying to accomplish and started seeking out individuals who have the same passion and vision as I do. At The Peace Collective, we have worked with great creative minds and artists all across the city to create something special for Toronto. If I hadn’t taken the time to meet people and connect with them on similar beliefs, none of it would have been possible.

A BIG thank you to The Drake Hotel for supporting PIQUEd by providing us awesome spaces to shoot some of these subjects!

Photo by Patrick Leung

Posted by Samira

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Ritual first opened in Toronto in 2002, by owners Maria Cristina Bruno and Bruna DiCecca, with a purpose in providing flawless, cutting-edge beauty services in a beautiful space. Originally located in the trendy core of King Street West, the two have recently decided to celebrate their 13th anniversary by expanding Ritual in the Bathurst and Wellington area. Encompassing all things beauty as an all-in-one destination for hair, skin, makeup and nails, Ritual’s expert team of industry professionals help transform everyday routines into meaningful rituals.

Upon entrance at Ritual, you’re immediately greeted with a warm smile and the option of either a cappuccino or water — sparkling or not. And if neither tickle your fancy, an array of alcoholic beverages are also an option: wine, bubbly, mimosa, beer and featured cocktails. Women everywhere are seen smiling, laughing, getting their nails done, their hair done, their makeup done; you name it! You walk in and everything goes slow motion while observing the atmosphere, at a moment in time, you’re bound to be convinced that this might be what heaven is like.


Favoured as Toronto’s go-to beauty oasis, Ritual prides itself in exceptional services and experiences, starting with their knowledgeable staff; from manis and pedis, waxing, massages to skin-deep facials. In addition, since Ritual is now licensed, offering your preferred cocktail and spirits makes for the perfect space to host bridal parties, corporate events or even just a pampering date with girlfriends.

A few Ritual client favourites include: Eyebrow Embroidering, ‘Just Eyes Makeup Ritual’, and Intraceuticals Opulence Treatment.

Eyebrow embroidering – This semi-permanent eyebrow enhancement takes the hassle out of penciling them in every day. A specially trained aesthetician uses a unique microblading technique that creates natural-looking, perfectly-defined eyebrows. The effects of embroidery are too natural to notice!


Just Eyes Makeup Ritual – Many people don’t know that Ritual offers a “Just Eyes” makeup application; so whether you’re short on time or don’t want a full face of makeup, it’s a great option to transform your look quickly and affordably.

Intraceuticals Opulence Treatment – Botanical brighteners and super concentrated Vitamin C combine with the signature hydrating serum to balance uneven skin pigmentation and leave skin radiant and luminous. Suitable for all skin types, the serum is delivered into the skin using oxygen.


Now that Ritual has exceeded its decade mark and flourishing more than ever, she says she’s able to be more creative and hands on with clients, projects and services.

Visit Ritual.ca for more information on products, services, media and parties.

In addition, don’t forget to tag @RitualToronto, followed by the hashtag, #BeautyByRitual!

Tell ‘em we sent ya!

Posted by Christina Cheng

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One Meth Creative Goods Toronto-based streetwear just released their Fall/Winter Lookbook for 2015. The collection has evolved from their initial tanks and tees, maturing with knits, custom cut and sew pieces along with a modern and minimalist design aesthetic.

They’re hosting a pop up shop this coming Wednesday, November 25th from 3-9pm inside the famous MethLab located at 445 King St W, Suite 201. Tell them that we sent you!






For more info: onemeth.com

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Virgin Mobile is showing some major love to their Members by launching a brand new ‘My Benefits App’ which lets Members redeem Benefits for shots at deals and VIP access on the go. If you’re into music, fashion, food, travel and entertainment, the ‘My Benefits App’ is going to be your instant hook up for everything VIP.

We’ve already made it one of our go-to ‘homies’ (an app you keep on your ‘home’ screen) because we know we’ll be using it non-stop. When we put an app on our home screen you know it’s real!

Typically, we only put the apps we love and use the most on our home screen. For example, we have music, photography, social and entertainment apps taking up most of our home screen. In a recent survey Virgin Mobile found that Canadian’s favourite downloads are social apps (44%), entertainment apps (42%), travel apps (19%) and music apps (34%). What type of apps do you like to download and put on your home screen?


No matter what type of ‘homie’ we download, there are always a few key things we look out for. For example, we want to know if you can customize things to be more personal. Can you connect with the people, places and things most important to you? Can you add push notifications so you never miss out on what’s happening? In this case, Virgin Mobile’s new ‘My Benefits App’ has got you covered with a fully customizable Spotlight Page that highlights the benefits that only YOU want to see.


Currently, Virgin Mobile has a ton of great Member Benefits available, like ‘Tix-For-Two’, which is a great VIP benefit if you’re heading to the movies with a friend or maybe a date. If you’re like us, you probably have a daily routine that consists of stopping at your local Starbucks for a morning beverage, well, why not get a $15 Gift Card for only $10?! The list of Member Benefits goes on and on, so we’d like to encourage all existing Virgin Mobile Members to DOWNLOAD the app (available on IOS or Android) for easy Benefit redemption.

If you’re currently not a Member, no problem, you can still check out the Member Benefits page here: virginmobile.ca

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Perfect Dark – “Submerged”


We don’t know much about the post-punk band named Perfect Dark, but we do know they’re Toronto-based and part of a larger collective called 2000 Sound. They just dropped their debut single “Submerged”. Listen below…

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In celebration of 25 years in the music industry, Hennessy Canada & 1LOVETO sat down to reminisce with legendary Toronto DJ Starting From Scratch. For years, Mark Gagnon aka SFS has kept Toronto entertained behind two turntables, whether it be in the club, on the radio, on tour with Russell Peters or at a good old fashion house party. But, many of us only know Scratch from the music he plays, and for that reason we’ve put together this interview to highlight everything from what it was like carrying crates of records to play a party, to how he got his DJ name. Press Play!

Tonight’s the official kick off of the Hennessy Artistry series with DJ Starting From Scratch along with some of Toronto’s most notable artists performing live including: Kardianl Offishall, Melanie Fiona, Choclair, Glenn Lewis and many more. Join us tonight at Tattoo (567 Queen St West) at 7pm to witness history in the making.

For more info on Hennessy Artistry events happening this week in Toronto, CLICK HERE.

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Over the last 3-5 years, Toronto has become a unique hub for developing technologies, specifically app development. The latest app to launch from our own backyard is called Jiffy, a mobile and/or website based app that allows you to select a service you need done (plumbing, junk removal, furniture assembly, etc.) and input when and where it needs to be done. The job gets excepted within minutes (similar to Uber) and the homeowner gets a confirmation of a 1-hour ETA window along with a follow up call/text/email from the provider to double confirm all the details. Long gone are the days when you have to ask everyone and their Mom if they know a good plumber or electrician, Jiffy’s got you covered with their pre-vetted, top rated companies.

Every company within a given category follows an easy-to-understand rate card based on Toronto’s average rates (ex. Plumbing rates are $90/hour with a $135 job minimum), so you know you’re being charged a fair rate. After the job is complete, the homeowner’s credit card is billed and an invoice is emailed to them. The homeowner then rates the provider which helps to maintain great quality companies on the app.

Three partners, Paul Arlin along with Jaimie Grossman and Ryan Shupak started building Jiffy back in 2014 and never looked back. They are all relatively new homeowners and realized how outdated and old school the entire home services industry was.

“We thought it would be awesome if there were a dispatching tool that would instantly connect homeowners with available home service providers to deliver on demand appointments.” – Paul said.

For more info: jiffyondemand.com

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Toronto-based vocalist Allie just released her new single “Tundra”, produced by Soulection’s very own Da-P. Allie and Da-P met earlier this year at the famous Red Bull Sound Academy Bass Camp in Montreal. The two collaborated on Tundra, which happens to be Allie’s second single off her forthcoming EP “Moonlust”, due out this Wednesday, November 25th.

To hear more from Allie, visit her soundcloud page HERE.

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P. Reign – “Rich” (Official Video)

Toronto’s own P. Reign just dropped his brand new video for “Rich,” directed by Zac Facts and produced by MegaMan. The actual track premiered on OVO Sound Radio a couple months back leading up to this video launch and eventually P. Reign’s forthcoming project “Off The Books, which is set to drop early December.

For music from P. Reign CLICK HERE

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Yukon Blonde just dropped a brand new video for “I Wanna Be Your Man”, directed by Mac Boucher (the mastermind behind “Saturday Night” video).

Boucher says, the MuchFACT supported video “playfully makes fun of the male gaze and traditionalism. Satanic symbolism and the de-robing of religious uniform denounces the role of some patriarchal figurehead. The chopping of wood and digging of holes represents violent penetration compared to the rhythmic movements in the peach orchard… it’s supposed to be a video that looks beautiful, is edited with humour, and makes absolutely zero sense to the passive observer.”

Check these guys out on their Canadian tour stopping in Toronto on November 20th at Massey Hall.

Listen to more Yukon Blonde HERE.

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Roots Canada x Kyle Lowry Collection


On Monday evening a small group, ourselves included, made their way to Roots on Bloor Street West for the launch of their new, Toronto-centric collaboration with Kyle Lowry. Conversations about the Raptors great start and where it could lead us this season wafted through the Roots Bloor location, but the main topic was the collaboration. We all couldn’t wait to hear more about how it came to life.


Roots Creative lead and designer Adrian Aitcheson did a great job of introducing the line and it’s inspiration while hosting a group interview with Kyle. After playing for 4-years in the city, and developing relationships with the team at Roots, Kyle really felt like it would be a perfect manifestation of his love for the city he plays for and lives in.


We did have a few more questions of our own though.

How did the collaboration come to be? Did Roots approach you? Did you approach them?
Michael Budman, we have a mutual friend. We ended up traveling together and when I signed back he was like “Look, let’s do a collection”. I was like, “alright, whatever”…and it ended up working out. You know it’s something that ended up being major.

Adrian is a great guy to work with!
Ya! He points you in the right direction and makes you think you did something.

Why all black?
Clean. Clean-cut, simple. I think you can wear all black at any point, anytime. Winter time collection, it’s a little bit colder outside and you want to be warm. Black attracts the heat. And for me it’s about being clean-cut. You look at anybody in a tuxedo, black tuxedo is amazing.

Being an American, having been here for 4-years now, having a chance to represent the city and the country at the All Star Game last year, what does Roots mean to you?
What Roots really means to me, I mean you think about what Michael Budman and Don [Green] did. They started this company on their own. Home. They based it out of their home. And for me, home. All I care about is being home. Philly is home. Toronto is home. No other home. That’s it. That’s my home.

What are your favourite spots in the city, your newer home?
Honestly, Sotto Sotto. I like going to Liberty Village, Distillery District. I love the city. I like going to places that I can mix-in and blend-in and get in-and-out. Just to be able to experience the city. I like to be around the people and the culture.

What are you listening to on the plane, in the locker room and at shoot around?
Locker room, plane, shoot around, car…I’m Drake, Kanye, Weeknd, old 90’s Chi…I like all types of music. Whatever I’m in the mood for, I keep my playlist on shuffle.

Awesome. Thanks so much for letting us delay your workout tonight, best of luck in the season and congratulations on the collection.

To see the entire collection visit: roots.com

Photos by Ilich Mejia

Posted by Graham

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