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Last week we got the chance to experience hockey in Canada like never before – 32 stories above downtown Toronto. As part of its #AnythingForHockey campaign, Molson Canadian built a hockey rink on the rooftop of 120 Adelaide Street in the Financial District. Contest winners along with a select few media personalities and photographers were given access to the rink to skate, shoot around, and even play a game of shinny with the Toronto skyline as their backdrop. The rink is half the size of an official NHL sized-sheet, which makes perfect for a three-on-three game.


“Molson Canadian is passionate about hockey and sharing the love for the game with our fans,” says Chris Blackburn, Director of Marketing, Molson Canadian. “Through our #anythingforhockey campaign, we are offering unforgettable experiences that will quite literally elevate the game to new heights and we look forward to sharing our winners’ experience with the world in February.”




For more information, please visit: molsoncanadian.ca/anythingforhockey

Photography by @SoTeeOh

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On February 14, the eyes of the basketball world will be on Toronto as the city host’s the NBA All Star Game. As a proud partner of the NBA, Mountain Dew worked with designer Naturel, to create this limited edition DEW can to celebrate this big event. You can find the can at most major convenience stores and gas stations across the country for a limited time.

We’ve teamed up with Mountain Dew to help celebrate the All Star Game with ‘6 Reasons Why We’re Excited The NBA All Star Game Is In The 6ix’.

For the first (and possibly) only time in the history of the NBA, Canada is hosting the NBA All-Star game here in Toronto! Basketball fans, both young and old, will be able to enjoy this historic moment for years to come. If that’s not exciting, we don’t know what is.

This is our time to showcase what makes Toronto so special. We are a world-class city and we can’t wait to showcase our diverse sense of culture and community. We have so much to offer North of the border! Toronto really is the ‘world in 1 city.’

What a way to celebrate Basketball’s 125th anniversary! We take great pride in knowing the game of Basketball was invented by a Canadian – Dr James Naismith, in 1891. The love for the game in Canada, specifically Toronto, has grown considerably thanks to our very own Toronto Raptors. They’ve created a new wave of enthusiasm towards Basketball that we’ve never seen before. #WeTheNorth

Local businesses will win big. Tourism will be at an all-time high, with restaurants, hotels, bars, and our favourite ‘mom & pop’ shops playing host to many new customers, from not only south of the border, but from around the globe.

In good humour, we can’t wait to see the friendly off-court instagram battle between Drake and Kevin Hart become an on-court reality. They’ll be facing off as opposing Coaches at this year’s Celebrity All Star Game.

You never know who you’ll see in the 6ix! From your favourite NBA All Stars, Hall of Famer’s, On-Air Commentators, to Celebrities, Actors, Artists, Musicians, the opportunities are endless. There’s going to be athlete meet-and-greets, countless after-parties, community initiatives, youth programming and more. Don’t miss out on your chance to rub shoulders with the best of the best.


Photography by @SoTeeOh

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Cavalcade of Lights (Time Lapse)

Well known Toronto photographer Matt Barnes switches things up from using his usual DSLR, to shoot a time lapse video of the “Cavalcade of Lights” with his new iPhone 6s and 6s Plus. If you missed this year’s event, press play and check out the footage from Nathan Phillips Square!


Nike.com Live Launch In Toronto

On Thursday, November 19th, Nike.com Live woke Toronto up at the crack of dawn with its first high intensity Nike Training Club experience at 6:30am, hosted by Canada’s Nike Master Trainer, Eva Redpath, alongside surprise Nike Master Trainer from Los Angeles, Ryan Lauderdale. If they weren’t enough of a motivational wake-up call, Canadian Professional Tennis Star, Genie Bouchard was also in attendance.


“We’re here celebrating the fact that Nike.com now delivers to Canada,” said Eva.

The 45-minute high intensity live workout was located in the city’s entertainment district, outside of the custom-built Nike.com Live shipping crate at 229 Richmond Street West.


“These workouts were designed by all of the master trainers and all the great trainers from around the world who are apart of the Nike training network,” said Ryan. “It’s not specific for any male or female; high intensity is meant for everybody! It’s about getting out there and making your training a year ’round thing. I’m really impressed that so many people came out and worked so hard at 6:30 in the morning! It was a really great thing to see!”


The crate brought Nike.com products and services to life for everyone to see, touch and experience over three days in Toronto, from November 19 – 21. Nike.com Live was a destination for Torontonians to preview cold weather innovations, shop key looks, and to create a personalized shoe with a Nike designer in the onsite Nike iD studio.


In addition to the services, Toronto athletes were be able to register for 1-on-1 sessions happening on November 19, 20, and 21 at Nike.com Live with Trainers, Running Coaches and iD Designers.

For those who may have missed out, Nike is also hosting NTC classes and NRC runs for Torontonians to participate in, as they #GETOUTHERE with their cold weather training for the next four weeks!

Check out to Nike.com/Toronto to reserve a spot in the four-week #GETOUTHERE training series.

Posted by Christina Cheng

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Virgin Mobile is showing some major love to their Members by launching a brand new ‘My Benefits App’ which lets Members redeem Benefits for shots at deals and VIP access on the go. If you’re into music, fashion, food, travel and entertainment, the ‘My Benefits App’ is going to be your instant hook up for everything VIP.

We’ve already made it one of our go-to ‘homies’ (an app you keep on your ‘home’ screen) because we know we’ll be using it non-stop. When we put an app on our home screen you know it’s real!

Typically, we only put the apps we love and use the most on our home screen. For example, we have music, photography, social and entertainment apps taking up most of our home screen. In a recent survey Virgin Mobile found that Canadian’s favourite downloads are social apps (44%), entertainment apps (42%), travel apps (19%) and music apps (34%). What type of apps do you like to download and put on your home screen?


No matter what type of ‘homie’ we download, there are always a few key things we look out for. For example, we want to know if you can customize things to be more personal. Can you connect with the people, places and things most important to you? Can you add push notifications so you never miss out on what’s happening? In this case, Virgin Mobile’s new ‘My Benefits App’ has got you covered with a fully customizable Spotlight Page that highlights the benefits that only YOU want to see.


Currently, Virgin Mobile has a ton of great Member Benefits available, like ‘Tix-For-Two’, which is a great VIP benefit if you’re heading to the movies with a friend or maybe a date. If you’re like us, you probably have a daily routine that consists of stopping at your local Starbucks for a morning beverage, well, why not get a $15 Gift Card for only $10?! The list of Member Benefits goes on and on, so we’d like to encourage all existing Virgin Mobile Members to DOWNLOAD the app (available on IOS or Android) for easy Benefit redemption.

If you’re currently not a Member, no problem, you can still check out the Member Benefits page here: virginmobile.ca

Follow @1LOVETO & @VirginMobileCAN #MembersGetIt


Over the last 3-5 years, Toronto has become a unique hub for developing technologies, specifically app development. The latest app to launch from our own backyard is called Jiffy, a mobile and/or website based app that allows you to select a service you need done (plumbing, junk removal, furniture assembly, etc.) and input when and where it needs to be done. The job gets excepted within minutes (similar to Uber) and the homeowner gets a confirmation of a 1-hour ETA window along with a follow up call/text/email from the provider to double confirm all the details. Long gone are the days when you have to ask everyone and their Mom if they know a good plumber or electrician, Jiffy’s got you covered with their pre-vetted, top rated companies.

Every company within a given category follows an easy-to-understand rate card based on Toronto’s average rates (ex. Plumbing rates are $90/hour with a $135 job minimum), so you know you’re being charged a fair rate. After the job is complete, the homeowner’s credit card is billed and an invoice is emailed to them. The homeowner then rates the provider which helps to maintain great quality companies on the app.

Three partners, Paul Arlin along with Jaimie Grossman and Ryan Shupak started building Jiffy back in 2014 and never looked back. They are all relatively new homeowners and realized how outdated and old school the entire home services industry was.

“We thought it would be awesome if there were a dispatching tool that would instantly connect homeowners with available home service providers to deliver on demand appointments.” – Paul said.

For more info: jiffyondemand.com

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The Struggle is Real #MakeItHappen

Goodlife Fitness recently released a campaign highlighting how everyday people feel about going to the gym and how they #MakeItHappen. We’ve all been there before. It’s so easy to say “I’ll work out tomorrow”, or “I’m too tired”, but the reality is, your health is all you’ve got and they’re hoping to inspire you to be your best.

Goodlife asked Canadians including some incredible GoodLife members to tell their personal struggle on their own path to living a good life. The results are amazing and we encourage you to read up and even watch these stories here: goodlifefitness.com/make-it-happen/

Follow @1LOVETO #MakeItHappen #TheStruggleIsReal


What do runners do with the extra hour on the day the clocks go back? We #runmore!

Adidas Canada has launched an exciting new 10k run in Toronto, happening on November 1st at 1am (yes, that’s right… 1am)! The clocks go back an hour at 2am on November 1st, so there’s no excuses about not having ‘enough time’ to be active. We’re encouraging as many runners as possible to join @1LOVETO & @AdidasCanada on what promises to be an incredible night of community and fitness all in support of the Canadian Olympic Fund.

Register here: runmore10k.ca



Follow @1LOVETO #Runmore


The entire city and possibly all of Canada is rooting for our hometown Blue Jays this playoff season, and after 22 years the excitement kicks off this Thursday, October 8th at the Rogers Centre (Skydome for those of us who remember) against the American League West-Champion Texas Rangers. In true Canadian fashion, what’s a baseball game without a beer or maybe six of them?! The fan-favourite Budweiser Blue Jays #6IXPACK Rally Pack is now available exclusively at the LCBO for a limited time only.


Another highlight Budweiser is bringing to the playoffs this season is the introduction of the Red Light, exclusively for the Jays! For the first time ever, Red Light owners will be able to update their app which syncs with every Toronto Blue Jays home run during the playoffs. After each home run the official Blue Jays home run horn will sound to help spread the playoff celebrations across the country.

For more info: budweiser.ca/redlight



We got very lucky thanks to the good folks at Glenmorangie as we got to squeeze in one last round of golf before the weather changed! On Thursday, September 24th 1LOVETO was invited to the inaugural Glenmorangie Cup at the beautiful Piper’s Heath Golf Club. The tournament profits raised were donated to help send children to Camp Oochigeas for two memorable weeks. We’ve had the pleasure of raising funds for Camp Oochigeas in previous years, and we were happy to get involved again!






For more info: glenmorangie.com

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Hyena Road (Trailer)

This year was a milestone year for our favourite film festival and we got the chance to talk to Karl Campbell, star of Paul Gross’s new film, Hyena Road, which premiered this year at TIFF with an amazing reception from the public and industry bigwigs.

The film is not your typical war flick. It actually started off as a documentary Paul was filming in Afghanistan. While there, he discovered there were stories not being told. “It’s three stories in one, exploring the local, smaller conflicts” Karl explains. “Before we started shooting, we spent time at a military base in Winnipeg… we camped out and lived a solider’s life.”


The film is based on a true story which follows a troop of Canadian soldiers in Afghanistan who are trying to construct a pivotal highway link while weathering Taliban attacks. Karl plays an African-Canadian soldier in a sniper squadron. He says truly respected how emotionally invested Paul was in this film and wanted to do justice to the story. “That guy (Paul) is so incredible… I came away with the utmost respect for what soldier’s do, that selflessness, that sacrifice, it’s amazing.”

So it was crucial to Karl on a professional and personal level, to execute the role to the best of his ability. He was taught everything from how to properly hold weapons to a soldier’s mindset. “Acting is a reflection of real life under imaginary circumstances so with every place I’ve traveled to, its helped me to understand more of the human condition.”

Hyena Road is out in theatres, October 9, 2015!

For more info about the film CLICK HERE.

Posted by Samira

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