On February 14, the eyes of the basketball world will be on Toronto as the city host’s the NBA All Star Game. As a proud partner of the NBA, Mountain Dew worked with designer Naturel, to create this limited edition DEW can to celebrate this big event. You can find the can at most major convenience stores and gas stations across the country for a limited time.
We’ve teamed up with Mountain Dew to help celebrate the All Star Game with ‘6 Reasons Why We’re Excited The NBA All Star Game Is In The 6ix’.
For the first (and possibly) only time in the history of the NBA, Canada is hosting the NBA All-Star game here in Toronto! Basketball fans, both young and old, will be able to enjoy this historic moment for years to come. If that’s not exciting, we don’t know what is.
This is our time to showcase what makes Toronto so special. We are a world-class city and we can’t wait to showcase our diverse sense of culture and community. We have so much to offer North of the border! Toronto really is the ‘world in 1 city.’
What a way to celebrate Basketball’s 125th anniversary! We take great pride in knowing the game of Basketball was invented by a Canadian – Dr James Naismith, in 1891. The love for the game in Canada, specifically Toronto, has grown considerably thanks to our very own Toronto Raptors. They’ve created a new wave of enthusiasm towards Basketball that we’ve never seen before. #WeTheNorth
Local businesses will win big. Tourism will be at an all-time high, with restaurants, hotels, bars, and our favourite ‘mom & pop’ shops playing host to many new customers, from not only south of the border, but from around the globe.
In good humour, we can’t wait to see the friendly off-court instagram battle between Drake and Kevin Hart become an on-court reality. They’ll be facing off as opposing Coaches at this year’s Celebrity All Star Game.
You never know who you’ll see in the 6ix! From your favourite NBA All Stars, Hall of Famer’s, On-Air Commentators, to Celebrities, Actors, Artists, Musicians, the opportunities are endless. There’s going to be athlete meet-and-greets, countless after-parties, community initiatives, youth programming and more. Don’t miss out on your chance to rub shoulders with the best of the best.
Photography by @SoTeeOh
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