• Around The World

    Around the World
  • Unity Collection

    Unity Collection
  • Soundtrack

  • Special Events

    Special Events
  • Shop



What’s Pharrell’s Hat Really Worth?

For the past few weeks post Grammy buzz hasn’t centered on winning acceptance speeches, slighted losers, or even theatrical performances. The topic of conversation has been centered on a hat. To be precise, a Canadian Mountie style hat donned by Pharrell. The high crowned hat, with its unusual indentations, placed him in the spotlight. When he took the stage the mixed responses from the live audience and at-home viewers wearing the said chapeau set the social media world ablaze long after the show’s closing credits. And just when you thought that the hat buzz was dying down Pharrell announced that he was auctioning off his show-stopping hat. E-Bay bids recently reached $44,100 (from Arby’s) and folks are starting to wonder… What’s Pharrell’s Hat Really Worth?

In order to place a value on Pharrell’s hat, or any other statement-making hat for that matter, you have to understand that hats are far more than an accessory. They are historically steeped in our survival, culture, identity, and self-expression.

We’ve worn head coverings for centuries. Magnificent Egyptian headdresses, designed for Pharaohs, symbolized regional control, religious rituals, and victory in battle. First Nation Peoples wore warm pelts to fend off nature’s icy brew of wind and snow. In the roaring nineteen-twenties flappers rebelliously cut their hair and donned the cloche. Aviator hats became popular in the early twentieth century with the rise of open-cock-pit airplanes. And breakdancers proudly wore bucket hats while performing the uprock and headspin.

Just as human beings have evolved over time so too have various hat styles, their gender specifications, and their use. The beloved fedora, over a century old, is an excellent example of this. Recognizable by its tall crown, pinched front (on both sides) and creased centre dent, was first worn by women and made popular by actor Sara Bernhardt in the late 1880s – starring as Princess Fedora in Victorien Sardou’s (French) play Fedora. It wasn’t until the turn of the century that the said chapeau became a popular men’s accessory.

Long before Pharrell, hats have sparked heated social debate and been subject to social convention. Hat wearing declined due to the strict social etiquette surrounding the accessory during the 1950s and early the 1960s. At that time they were more or less mandatory and so a generation wanting nothing to do with their parents’ conventions and values, opted out of wearing the accessory. In the late 1960s they became popularized again by artists like Jimi Hendrix, Janis Joplin and Bob Dylan. Their songs of liberation, larger-than-life personas and rebellious messages re-catapulted the hat back to its place of significance.

Regardless of the historical moment or particular context, hats have always been a cultural artifact of sorts bound up in social capital, expression, and meaning. Just as we figuratively “switch” hats in various areas of their lives, hats allow us to express different parts of our personality. When sunning at the beach a wider brim may be preferred, a weekend brunch in the city may call for a gatsby cap, and a fedora can complete business meeting attire or paired with a pair of jeans and a t-shirt for a concert. With the proceeds of Pharrell’s statement-making hat going towards his youth charity, I know that hat is worth every single penny.

Guest Blog Post by Dameion Royes, original founder of Toronto’s BIG IT UP and BRIMZ, which includes their in-house label and also supports TO’s local designers.

Follow @1LOVETO


As part of their 40th anniversary, ROOTS Canada has created a special Canadian-made ROOTS XL Collection with the help of our good friend and Canadian designer – Adrian Aitcheson. We got the chance to sit down with Adrian at the ROOTS head office here in Toronto to discuss the XL Collection.


ROOTS is hosting a special Pop Up Shop this Thursday, Feb. 27th and runs until Sunday, March 2nd at 567 Queen St. West. The ROOTS XL Collection will also be available at the Venice Beach, CA flagship store, as well as the ROOT’s fifth store in the US, and online.


Follow @1LOVETO


The sun is finally shining, which means it’s time to breakout your sunglasses. If you’re due for a new pair, or just looking to improve upon the set you already have, you may be interested in the new designer sunglasses from local designer Philip Sparks. He’s partnered with Jordan Paul from the Junction eyewear store Opticianado, to bring you a new collection of unisex shades. They retail for $295, but well worth the price for this Made-In-Toronto item.




To see more options, visit: philipsparks.com

Follow @1LOVETO

Magic Pony Leaves Queen St West


The rumours are true…

It’s official, after 10 years in Toronto’s Queen West Arts District, Magic Pony will be closing it’s Queen St West location on February 23rd, 2014. You can still follow Magic Pony online (Twitter, Instagram, Shop) and in person at their new Pop-Up Shop at The Design Exchange, as part of the “This Is Not A Toy” exhibition, running until May 19th, 2014.


Follow @1LOVETO

Nuzzles By RAW Design


Check out what Toronto-based design firm RAW produced for Winnipeg’s 2014 Warming Huts Contest (An Art + Architecture Competition on Ice), which happened to claim first place.

Imagine a series of glowing mounds on the frozen river landscape, each creating immersive layers of light, warmth and interaction. Inspired by the insulating properties of fur, NUZZLES brings a unique, engaging experience to the visitors of the Assiniboine River. Moving away from the introverted enclosure, NUZZLES exhibits a heated, lit core, encompassed by a multitude of insulated appendages which allow users to nestle into the structure. Constructed from a geodesic lattice of hollow aluminum tubing, and an outer layer of foam bristles (pool noodles), NUZZLES provides an inner layer of still air in order to increase heat capacity. Occupants are encouraged to playfully interact with bristles in order to sculpt informal seating or standing space as well change the lighting dispersions of the glowing structure.


For more info: warminghuts.com

Follow @1LOVETO

Toronto Tower Home


If you’re a fan of interior design, architecture, or anything related to home style, than you’re going to love houzz (if you don’t already). It’s one of my most frequented apps, where I spend time browsing thousands of unique images from designer homes from around the world. This time I came across a tower home in Toronto and I had to share!

Check out this 2,000 square foot infill house with 5 floors including; garage, 1 bedroom, 2 studios and 3 bathrooms located in Corktown, Toronto. The 625 square-foot lot was designed by high-rise architect Drew Hauser from McCallum Sather Architects. Take a look at the photos below and click the link for a full description of the property.






Photography by Andrew Snow

via houzz

Follow @1LOVETO

The Remix Project: Apply Now!!!

The Remix Project is now accepting applications for the following youth programs:

The Academy of Recording Arts (singers, rappers, poets, producers, engineers, and djs)
The Academy of Creative Arts (graphic/web designers, painters/illustrators, video/film and photography)
The Academy of Business Arts (entrepreneurs, public relations/events, sports, fashion, and music)


The Remix Project was created in order to help level the playing field for young people from disadvantaged, marginalized and under served communities. Our programs and services serve youth who are trying to enter into the creative industries or further their formal education; The REMIX Project provides top-notch alternative, creative, educational programs, facilitators and facilities. Our mission is to help refine the raw talents of young people from across the GTA in order to help them find success as participants define it and on their own terms.


For more info: theremixproject.ca

Follow @1LOVETO


Harry Rosen releases a new collection of 5 special-edition 100% silk pocket squares designed by award winning Canadian artist (Toronto-based) Gary Taxali. The Canadiana-themed pocket squares feature Toronto, Vancouver, Calgary and Montreal, each with a unique design including major city landmarks.

“I was inspired by how diverse our Canadian cities are, and I tried to capture the different moods and stories of Canadian life in a playful way,” says artist Gary Taxali.





If you’re in Toronto on November 2, Harry Rosen’s flagship store (82 Bloor St W) will be hosting a special in-store signing by the artist Gary Taxali from 4 to 6PM.

For more info: harryrosen.com

Follow @1LOVETO

ShopCrawl On Bloor


The ShopCrawl event held on Bloor St. being sold out days before it even happened was an indication of what a successful night it would turn out to be.

ChickAdvisor and Fashion Magazine came together to host ShopCrawl, a fall shopping event that took over Bloor Street. Banana Republic, Calvin Klein Underwear, Nine West, Pandora, GUESS, Gap, William Ashley and Jacob all offered anywhere from 15-35 % off. FASHION Magazine & ChickAdvisor assisted in the shopping experience by labelling their favourite items for the Fall in some of the stores on the strip.

After a successful 3 hours of shopping swag bags full of goodies valued at $300 from Burt’s Bees, Elizabeth Grant, GUESS, John Freida, OPI, FASHION Magazine and more were handed out.

At the end of the night we were able to connect with various ladies from across the GTA over cocktails and mini-mani’s at the Bata Show Museum.


For more information on ShopCrawl visit chickadvisor.com

Posted by Jessica Franklin

Follow @1LOVETO