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Typically, we’re used to hearing the phrase ‘cut from a different cloth’, meaning that someone or something is superior or different. In our effort to provide a common thread between the unique differences that make our city so special, we’ve developed the concept “Cut From The Same Cloth”. This concept allows us to create an individualized garment, where no two sweaters look the exact same. The heart is made from a carefully selected piece of woodlands camouflage fabric, which means each heart will look slightly different but will be cut from the same cloth. Fortunately, our sense of inclusiveness has not been lost, even though each heart appears to be different, each heart still shares the same connection.

The original “1 LOVE T.O.” logo has been purposely redesigned to fit the “CFTSC” concept, by rearranging the elements to include a pair of scissors. The scissors are strategically placed above the heart (facing down), as if to suggest the cutting of the heart. This design not only stays consistent with our concept for the crewnecks, but helps to bring it to life, as each heart has been individually cut from the same cloth.


Stay tuned for our pop-up shop!!!

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iPhone Skins: Choose Your Colour

Last month we released our brand new iPhone Skins including the Brushed Titanium and Carbon Fiber vinyl textures. Due to popular demand, we’ve decided to make 6 new COLOUR options that come in a Leather Skin texture. Customize your iPhone 4/4S or 5 with an official 1 LOVE T.O. skin!

What’s your favourite colour?


Shop Online: shop.1loveto.com

Follow @1LOVETO

On November 15th we made our way downtown for Toronto Eaton Centre’s official tree-lighting ceremony. In previous years, we’ve become accustomed to the traditional Swarovski tree, but Toronto Eaton Centre has a new holiday theme this year and introduced a new 50-foot LED Christmas tree (in addition to the six giant reindeer from last year).

Celebrity host Jeanne Beker alongside the one-and-only Santa Claus helped kick off the festivities for the night. Kreesha Turner also performed her favourite Christmas carols for the hundreds of on-lookers…

If you missed out, don’t worry, check out the photos below!

Before the tree-lighting ceremony we stopped by Guest Services and picked up our complimentary shop! card (thanks Toronto Eaton Centre!) so we could start our Christmas shopping. We checked out the newly renovated Harry Rosen store along with one of our favourite brands Scotch & Soda and of course our friends at Roots. If you don’t know where to begin your Christmas shopping, Toronto Eaton Centre is offering a new Personal Shopping Service. This FREE 90 minute service runs from November 20 – December 22, Tuesdays – Saturdays between 11am – 6pm. Participants can win 1 of 3 $75 shop! cards by tweeting about their experience using the #ShopTEC hashtag.


For updates on future events and special offers follow @toeatoncentre #TECXmas

Photos by Taha

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New Era Introducing

On Friday, Nov. 9th, we attended the “New Era Introducing” art exhibit inside the Edward Day Gallery on Queen West. “New Era Introducing” is a global creative project showcasing unique talent from across the world, including Canada. The project aims at giving creative minds of tomorrow an opportunity to make their own statement using a blank New Era 59FIFTY as their canvas. This traveling showcase will also turn into a published limited edition book featuring the works from all the artists. Take a look below at a few of our favourite hats from the show…

For more info: neweraintroducing.com

Photos by Arthur Mola

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Magma – Fall/Winter 2012

Toronto brand Magma, brainchild of designer Merv Maranan, has a few key pieces ready for their Fall/Winter 2012 Collection. The first being the “Officer Shirt” (as seen above, in olive), which using vintage military flannel to complete the clean, utilitarian design. The shirt also comes in a red/blue/black plaid (as seen below).

The “Thomas Cargo” (as seen above), was inspired by an old German military pant, including inverted buttons on the front to make it seem buttonless.

Last but not least, Magma continues the REISSUE program, this time offering an official military issued Multicam Camo pant. This tactical pant includes 8 pockets (with 2 lower utility pockets), teflon coated and reinforced for durability.

For more info: magmabyiris.com

Previously: Magma – Fall/Winter 2011

Follow @1LOVETO

Lacoste Pop-Up Shop & Contest

LACOSTE is officially launching at The Bay today! For the first time, you can shop for exclusive LACOSTE apparel, eyewear, watches, jewellery, fragrance, footwear and home fashion at The Bay. For everyone who loves shoes, we’ve got a few looks of what to expect from LACOSTE (see below).

From Nov 9th – 13th customers will also get the chance to test the speed of their tennis serve as part of the interactive pop-up shop. Do you think you’ve got what it takes? We’ll let Milos Raonic be the judge! On Wednesday, Nov. 14th Canadian Tennis Star and LACOSTE Player Milos Raonic will be on-site at the pop-up shop signing autographs and taking photos from 5:30-7pm.

Enter for your chance to win a pair of premium tickets to “The Face-Off”, featuring world class Tennis players Andy Roddick vs Milos Raonic and Serena Williams vs Agnieszka Radwanska. This special event takes place at the Air Canada Centre in Toronto on November 16th, 2012.

Tweet @1LOVETO @milosraonic #Lacoste #FaceOff

Contest closes Monday, November 12, 2012.

Good Luck!

For her 2013 Spring/Summer Collection, Toronto designer Anu Raina draws on inspiration from memories of playing in her Grandfather’s garden. You’ll find beautiful traces of her memories displayed throughout the entire collection, including patterns of daisy’s and pomegranates, plus light and airy dresses with bursts of delightful colour.

We’ve included a few images from the collection below. Ladies… let us know what you think?

For more info: anuraina.com

Previously: Anu Raina – “Welcome To Toronto” F/W 2012


Calling all #teamiphone users!

Last night on Instagram we released a sneak peek of one of our custom iPhone Skins – Brushed Titanium White. Today we released a second version – Brushed Titanium Black. We’ll be releasing 2 more skins (1 on Wednesday, 1 on Thursday), for a total of 4 custom 1 LOVE T.O. iPhone Skins.

Customize and protect your iPhone with an official 1 LOVE T.O. vinyl skin.

Available Models: iPhone 4, 4S & 5

Release Date: Friday, Oct 19, 2012

Shop Online: shop.1loveto.com


Outclass – Autumn/Winter 2012

It’s no surprise that Outclass has taken the brand to new heights with this Autumn/Winter collection, introducing the use of selvedge denim jeans and two new outerwear styles, including a Bomber and Trench. By the looks of it, this season is the most advanced thus far, with a continued focus on superior manufacturing techniques and high quality fabric selection. Take a look at the pics, and pay close attention to the details.

Black Pilot Bomber with Wool Scarf

Tin Cloth Trench Coat with Heavy-weight Plaid Shirt

Order Online: outclass.ca/shop

Photography by Matthew Furtado

Congrats Matteo!

Previously: Outclass – Spring/Summer 2012


Interim: Women’s Commercial

The Art of Reuse team is gearing up for another Interim thrift shopping experience, but this time it’s going to be online. As of January 2013, frugal and fashion conscious consumers can enjoy permanent access to their exclusive handpicked selection.

In the meantime, check out their Interim Women’s Commercial. You can view more photos from the Women’s collection HERE.

For more info: theartofreuse.ca

Previously: Interim: Men’s S/S 2012


1 LOVE T.O. Pop-Up Shop – This Sunday!

Greetings Toronto!

It’s been almost 2 months since we closed our pop-up shop on Dundas St. West. Since then, we’ve launched our official online store shop.1loveto.com which has made shopping a whole lot easier. With that said, we still love meeting each and everyone who supports 1 LOVE T.O.!!! So, we’d like to invite you to join us this Sunday September 23rd, for our Pop-Up Shop @ Yonge & Dundas Square from 12-7pm, as part of the Manifesto Freshest Goods Market.

See you Sunday!