For decades Golf has been considered an elitist sport, a gentlemen’s club for those from the ‘upper echelon’ of society. When you think of the traditional golfer, many people would picture older men in their full length wide-leg khakis, heavy cotton button ups and uncomfortable dress shoes with spikes. Gone are the days of the old stuffy style and boring uniforms on the course, as Nike Golf introduces its revolutionary modern take on golf attire.
Combining both function and aesthetic, Nike Golf has created athletic wear for both on and off the course. The sport itself along with a new wave of young stylish athletes lends itself to a variety of new looks including: performance hyper-warm tights, modern dri-fit blade polo’s, flyknit chukka shoes, lunar control air force ones, strap/snap back hats, and more.
One of the reason why we like this amendment to the traditional dress code is because it allows for a larger audience to finally feel like golf is an option. Think about it, you feel your best when you look your best, and when you have the ability to represent who you are there’s a good chance you’ll feel comfortable stepping on the course for your first time. We hope with the new looks Nike is introducing that a younger more diverse audience might be more interested in the game of golf. Sports are supposed to be enjoyed by everyone!
The latest collection entitled “Enemies of the Course” includes a custom print as part of an artist collaboration with Michelle Morin. The ‘enemies’ represent a variety of plants and animals (snakes, alligators, geese, dandelions) that greenskeepers have to deal with on a daily basis. These types of prints are new to the course, but could work just as well off the course as on.
With Spring/Summer temperatures around the corner, we’re excited to test out all the new gear on the course!
For more info: nike.com/nike-golf