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Nike Celebrates Women’s Week

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The week of October 20, 2014 marked the start of an incredible, moving and inspiring week for women across the globe. Nike Women celebrated Women’s Week in New York City with a Media Launch Summit for women who are apart of the media field and apart of living a healthy and athletic lifestyle. With that being said, Nike Women was able to connect with 65 million women across the global digital community by inviting a handful of women from various cities and countries to connect with their active followers via their social media networks/handles in hopes to inspire and motivate each other by sharing their individual experience throughout the summit, and to encourage women worldwide to keep it moving!

Throughout the week, each women apart of the media launch summit was in for a treat. On October 22, Nike (NYSE: NKE) unveiled its new Spring/Summer 2015 Women’s collections in New York City at Spring Studios with 27 of the world’s top athletes, showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business.

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“Sport and fitness are powering a new lifestyle shift for women around the world,” says Mark Parker, President & CEO of NIKE, Inc. “Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum and we expect to add another $2 billion in revenue to reach $7 billion by FY17.”

According to statistics and research, women all over the world are choosing to work out and run with Nike. The Nike+ Training Club App (N+TC) for women has been downloaded 16 million times and 9 million women have downloaded the Nike+ Running App. The Nike+ digital community is a global ecosystem of inspiration and optimism, using knowledge and community to motivate. By offering athletes at every level a better understanding of themselves, Nike serves as the direct link between the female consumer and her goals.

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Nike’s Spring/Summer 2015 Women’s collections feature new performance looks and designer collaborations catering to every element of a modern woman’s athletic lifestyle. These include new products across Nike’s running, training and sportswear categories, ranging from high-performance tights to Nike Flyknit footwear to innovative new sports bras.

“With such an explosion of creativity in sport and a growing lifestyle that seamlessly integrates her run and workout with the rest of her day, Nike has never been better positioned for growth,” says Amy Montagne, VP/GM of Nike Women. “Today we’re introducing the most comprehensive and innovative women’s collection Nike has ever created.”

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The global lineup of athletes in New York included Olympic gold medalists Shelly-Ann Fraser-Pryce, Allyson Felix, Sanya Richards-Ross and Adelina Sotnikova; two-time tennis Grand Slam champion Li Na; and professional basketball star Skylar Diggins.

Nike also revealed its collaboration with Brazilian designer Pedro Lourenço, which meshes the latest performance innovation with Lourenço’s craftsmanship and reinvents classic women’s training styles with new cuts, shapes, and premium detailing. It’s a collection of training apparel and footwear that blends performance with a unique interpretation of style.

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After witnessing upcoming athletic apparel, over 300 women apart of the media launch summit were invited to test out some of the new gear and participate in a live NTC workout lead by Nike Master Trainers — Eva Redpath and Traci Copeland at the beautiful and historic Cipriani on Broadway. The adrenaline and energy in the space was filled at an all time high as a crowd of women joined together to enjoy a fun, electrifying, high intensity workout.

Posted by Christina G. Cheng

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Last week we attended the official launch of “The Creator Class”, a channel dedicated for those who share their passions for a living. It’s a new breed of creatives in Music, Style, Adventure, Arts and Culture that have become the voices of our generation.

The night was produced by FREE – a next generation content studio built for Creators, by Creators – in partnership with Canon. They featured the art of Camille Jodoin-Eng, the music of Dead Horse Beats, and the food of FeasTO. Everyone who attended also got the chance to get their hands on the brand new Canon 7D Mark II.

Some of the notable attendees included: Visionelie, Sean Brown, Jayscale, Jackie Beale, and many more.

With so much talent in the city, and around the world, a project like this only makes sense!

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For more info, visit thecreatorclass.com

Congrats Chris & the entire team!

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Canada Goose collaborates with Wings + Horns for a new take on the classic Canadian Parka, entitled The Decade Parka. The piece combines function and style with the timeless silhouette and classic details of a military fishtail parka, with the detailed construction and warmth of the iconic Canada Goose jacket.

The limited edition jacket (only 300 pieces to be sold), is available in two colours – Black and Olive, and is available today in stores around the world! If you’re in Toronto, you might want to check out Nomad, TNT, or Uncle Otis, before they sell out!

Previous Canada Goose collaborations include the now famous OVO Bomber, as well as the piece by Uncle Otis.

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For more info: canada-goose.com

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When you throw on your 1 Love T.O. tee, you’re making a statement. Whether you’re proclaiming love for the city or where you come from, you’re saying it out loud. This is the power of fashion.

Style has forever been an extension of our personalities and ideas. Clothes have the ability to speak volumes, evoke emotions and make a point simply depending on what you wear and how you wear it. Sometimes, the declarations you don can be misinterpreted and create chaos and confusion. Something that might bring you comfort, could be regarded as a threat to someone else; just ask anyone in a hoodie or hijab.

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The Design Exchange is looking at this relationship between people and fashion in their latest exhibit, “Politics of Fashion/Fashion of Politics”, the curatorial debut by Jeanne Beker alongside DX Curator, Sara Nickleson and Canadian Fashion Designer, Jeremy Laing.

We got a sneak peek, led by Ms. Beker, of the exhibit which is split up into five segments representing five themes: Ethics/Activism, War/Peace, Consumption/Consumerism, Campaign/Power Dressing and Gender/Sexuality. You’ll see the artisanal leather poncho from the 2013 AW Maison Martin Margiela Collection, the gold leopard print burqa from Jeremy Scott’s Arab Spring SS 2013 Collection and everything in between.

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The exhibit really hones in on the idea that fashion is one of the most powerful ways we talk to each other. And frankly, these days, you cannot downplay its impact or the role it plays in our world. Fashion mimics life and life is story; what does yours say?

Exhibit runs until January 25th 2015. For more info: dx.org

Photos by Eugen Sakhnenko

Posted by Samira Zia Rehman

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ShepardFairey-Hennessy

This Thursday, October 2nd, legendary street artist Shepard Fairey will be in Toronto for the launch of the official Hennessy Very Special Limited Edition Bottle/Label Design. The creative collaboration between Hennessy and Shepard follows up successful collaborations with world-renowned artists such as Os Gemeos, KAWS, and Futura. The bottle features the iconic OBEY symbol in the centre of the label, accompanied by his popular star symbol and additional illustrative design elements. The colour palette includes gold, black, cream, red, which together happen to compliment the already existing aesthetic of the cognac.

“MY INSPIRATION FOR THIS LIMITED EDITION DESIGN WAS BASED ON THE LEGACY OF HENNESSY AS A BRAND. TO ME, HENNESSY HAS ALWAYS BEEN ABOUT QUALITY, AUTHENTICITY, TRADITION, AND ELEGANCE.” – SHEPARD FAIREY

The limited edition Hennessy V.S. x Shepard Fairey bottle is now available at participating LCBO’s across the GTA. Some locations have already sold out, so you may be on a bit of a scavenger hunt for this limited edition piece of art. For those of you who are lucky enough to purchase a bottle, feel free to get it signed by Shepard Fairey himself!

Join us on Thursday, October 2nd, from 4:30 – 5:30pm at Tattoo (567 Queen St. W) to meet Shepard Fairey. Please arrive early to guarantee entry!

*Bottles will NOT be available for purchase on site

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We’re pretty excited about this!

Etsy presents their first-ever Etsy: Made in Canada Flagship Marketplace at the MaRS Discovery District, located at 100 College St. For one day only on Saturday, September 27, from 10 am – 4 pm, you’ll be able to shop over 120 local Etsy sellers showcasing handmade and vintage goods. See the official marketplace lookbook HERE.

For more info, check out the event page HERE.

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As an official OBEY Ambassador for Canada, I’d like to share a glimpse at the new men’s & women’s OBEY Fall 2014 Lookbook. As we all know, summer here in Toronto is over, actually it was never really here in the first place. With that being said, it’s all about layering for Fall, and OBEY has a ton of options for both men and women. Check out some of the looks below or visit obeyclothing.ca

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PS: Save These Dates – October 1st & 2nd (more info coming soon…)

Previously: OBEY Hats For A Year (Contest)

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Chinedesign Presents Supafrik Toronto

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Supafrik is a traveling pop-up concept that was created by Chinedu Ukabam, the creative director of Toronto fashion label Chinedesign. Part exhibit and part retail, Supafrik showcases the work of artists, designers, photographers and entrepreneurs that are inspired by Africa or working within the burgeoning “Afropolitan” movement. Curated around the theme of “Contemporary Africana”, Supafrik features artwork and other creations that re-contextualise and re-imagine traditional African aesthetics and tradition within a modern framework.

SUPAFRIK returns to its Toronto roots after well received installations in Washington DC, London and Paris. The pop up shop takes place on Sunday September, 21st from 1-7pm at the TAC Art/Work Gallery located at 568 Richmond St W.

The pop up shop will feature a collaborative one-off capsule collection from Chinedesign and Parisian conceptual artist MyriaMMaxo. Chinedesign’s #TheBravingRitual collection, the label’s first foray into eclectic winterwear combining tartans and indigo-dyed mud cloth will also be exclusively available for made-to-measure custom orders.

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For more info: chinedesign.com

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The Return Of “Too Black Guys”

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Too Black Guys is a brand that was founded in Toronto, in 1990, by designer Adrian X. The brand started from humble beginnings, with simple black graphic tees representing the black experience. The name was derived from Malcolm X’s “Message to the Grass Roots” speech, which went hand in hand with the “do for self” sentiment of early 90’s hip hop. The brand gained notoriety immediately following an appearance in the video for the now famous hit song “Real Love” by Mary J. Blige. Look closely and you’ll see Mary rockin’ an official “Too Black Guys” baseball jersey representing Toronto!

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Too Black Guys eventually opened a small store in Toronto before eventually opening a store in NYC’s lower east side. Over the years, the brand has seen success with collaborations with the likes of Mos Def, as well as continued support within the hip hop community. Nearly 25 years later, Too Black Guys remains a powerful brand with a powerful message. Their latest collection, entitled “Runaway” aims to speak about the black experience once again, but with updated styles, fabrics, and more.

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For more info check out their new website: tooblackguys.co

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Previously featured on 1LOVETO.com as a “Walk-In-Closeter” — Daniel Eckler, is formally known as the founder of MIJLO — creator of simplistic solutions for small spaces. Mainly catering to home décor, supplies, fixtures and knick-knacks, MIJLO originally arose from a desire to build an essential collection of well-designed goods in which he launched: A Better Backpack collection via Kickstarter that’s made to last a lifetime. After a successful campaign that attracted nearly 2,000 backers, the MIJLO team decided to apply their core design values to another product: The Everyday Watch. After reaching their goal with just two days after launching their Kickstarter campaign, Eckler expressed, “When MIJLO designed The Everyday Watch, we did so with a clear purpose: To create an affordable watch with a quality design and a commitment to durability.” Here you have it, with just a week left on Kickstarter, Eckler and his creative team bring you a 10-in-1 timepiece collection with two faces and five diverse bands that are fit for every occasion. We chatted with MIJLO’s Daniel Eckler to get the ins and outs of his latest collection and a sneak peek at his upcoming projects scheduled to drop early 2015.

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Since MIJLO specializes in small space solutions, how did you find it fitting to create The Everyday Watch? How does it play with your motto?

MIJLO’s goal is to help people in small spaces live simple and live well, with a collection of well-designed, quality goods. I believe deeply that living a simple life, in a simple home, with simple things, can dramatically increase people’s quality of life. A lot of people don’t agree with that, so it’s our job to show them why we think that way, and encourage them to give it a try.

A lot of people might even agree philosophically, but in practice it’s much more difficult. Downgrading your home from 2000 sq. feet to 1000, or 1000 to a micro-apartment is a big step for a lot of people. We’re encouraging people to start small. Start with your closet. Start with committing to a collection of essential pieces in your wardrobe, and see how that feels. And if it feels good, keep taking bigger steps. After an essentials closet, try an essentials bedroom, and then an essentials home.

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I understand that MIJLO’s goal is to help live a simple and well lifestyle with a collection of well-designed, quality goods. How did the 10-in-1 Timepiece Watch idea come about?

Watches are the staple accessory for men, but most watches don’t suit every occasion, requiring men to buy several. We wanted to solve this problem, so we created a watch that a man can wear anywhere, anytime, by simply switching the watch-band, without the use of a tool.

Congratulations on reaching your goal with The Everyday Watch just two days after launching your Kickstarter campaign! Can you elaborate on your experience with Kickstarter? Why/how did you find it to be the best fitting outlet to showcase your new product?

One of MIJLOs core beliefs is accessibility – we want to ensure any product we develop is affordable enough that as many people as possible have access to it. Cutting costs means cutting out the middle-man; MIJLO products are not distributed at retail – we only sell them direct to consumer. Working with Kickstarter allowed us to tap into a great community of like-minded men who have a history of backing innovative products.

Where do you see The Everyday Watch going? What’s your end goal for your new product?

The Everyday Watch is a package of 2 faces and 5 bands that culminate in a 10-in-1 watch. Adding a face makes it a 15-in-1, adding 5 bands makes it a 20-in-1, adding both makes it a 30-in-1. It adds up very quickly. We envision The Everyday Watch growing as a tightly curated assortment of faces and bands that all look beautiful together.

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What makes The Everyday Watch different or more appealing than other watches out in the market today? How does it stand out amongst the rest?

The Everyday Watch is the only 10-in-1 watch on the market. Other watches market easy change options, but they are usually cheap looking rubber, or slip-thru bands that do not come as a package. The Everyday Watch is a simple, sophisticated watch that includes high quality leather and mesh metal straps that all are interchangeable without any tools.

Who is your target market audience?

Most of our buyers have been men between 18-35.

What other products are currently in the works? Can you give us a sneak peek on what’s to come for MIJLO?

I can’t say much but we’re working on a wallet for Kickstarter and an app that helps men dress. Both of them will be really interesting and should drop early 2015.

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Posted by Christina G. Cheng

Follow @1LOVETO