Roots Canada and Huck Magazine have collaborated on a radical Spring/Summer collection that’s scheduled to drop in May 2015. Staying true to Huck’s vision of celebrating people and movements that ‘paddle against the flow,’ Roots aimed to focus on that mantra with quality apparel and leather goods to represent the quality of living life unconditionally.
Made locally in Canada for a world of possibilities, this collaborated collection is honoured in celebration of Huck’s Paddle Against the Flow book release with insight on cultural influencers, living creative lives. Catering and relating to its lifestyle beliefs, Roots has built an inspiring premium collection from local quality materials meant to withstand any adventure one’s creative mind may paddle them to.
Originated in 1973, Roots has always been a supporter of the independent, organic spirit, which ties well with Huck’s Paddle Against the Flow philosophy as its principles are rooted (pun intended) in celebrating people and roaming the globe to document and unfold grassroots counterculture.
Seeking out freethinkers who are wellspring of new thoughts and ideas, such as the rebellious heritage of surfers and skaters, Roots Canada and Huck have creative an ideal lifestyle collection, which caters to both male and female within the community.
Huck has always been inspired by DIY principles and Roots chimed in with their classic design aesthetics. The “Paddle Against the Flow Exclusive Awards Jacket” mimics Roots’ classic varsity bomber with leather and wool detailing. In addition, it’s tees, long sleeves, and three-quarter shirts are made with Roost’s choice of 100% organic cotton; and its “Vagabond” long sleeve and “Maker” full-zip hoody are made with French Terry cloth. A timeless “Paddle Against the Flow Exclusive Student Pack” stays true to Roots’ classic leather backpack aesthetic. The entire collaborated collection has all the ideal pieces needed to withstand any adventure forthcoming this spring and summer seasons, including the “Paddle Against the Flow Hardcover Huck Magazine”. This will certainly come in handy for stimulating creative reading material when road tripping.
Be on a lookout for the entire collection come May 2015.
Posted by Christina Cheng
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