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On Saturday, May 23, Nike Women hosted a special #NTC #DoneBeforeDawn studio workout at the Arcadian Loft with Nike Master Trainer Eva Redpath, and special guest Spencer O’Brien, Canadian Olympian and professional snowboarder.

“Eva is such a great trainer, I’ve had such a good time getting to know her over the last few years and I’m really excited to finally do one of her classes!” Spencer said.

One of the main reasons for Spencer’s appearance and participation in the live studio workout was to encourage and empower women, especially those training for the Nike Women’s 15K to remember that they’re only getting #BetterForIt. Athletes train for those big events and big moments, but off-season training is equally important and infinitely harder to keep yourself on track. As a professional snowboarder, Spencer understands the dedication and motivation required to train all year round, but also knows that she’s always better for it in the end.

Despite an early morning wakeup call, a crowd of media influencers arrived for 6:00 a.m. to interview Spencer O’Brien, and enjoy everything Nike Women and the Arcadian Loft had to offer prior to the scheduled 7:00 a.m. studio session. DJ FeelGoodSmalls also had the tunes bumping to get the ladies in their morning groove. Floor to ceiling windows that overlooked the city of Toronto was an added motivation in itself.

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Upon arrival, guests were greeted by their personalized Nike lockers and gifted studio wraps and sports bras. In addition, fresh pressed juice and other breakfast goodies were also included to fuel everyone up. And Nike Women wouldn’t be Nike Women without a hair-braiding studio to have you looking cute while you sweat!

Spencer is a firm believer of NTC as she squeezes workouts in between her off-season training.

“I use NTC all year round because it’s such a good program for me when I’m on the road and don’t have time to get to a gym.” she said. “I’m always in ski resorts and sometimes there isn’t a gym available so NTC is great because I can pull it out and do it in my hotel room. There are so many different workouts!”
Spencer is the first and only Canadian to have a workout on the Nike+ Training Club App., called, “Power Legs,” and recommends her training regime to those training for the upcoming Nike Women’s 15K in June.

“I think Power Legs would be a great workout for training for the 15K because just like it says in the name, it’s all about legs which for me as a snowboarder, is the most important muscle group.” she said.

“It’s really about building explosive muscle power so things like squat jumps, scissor jumps, box jumps; really dynamic and quick explosive movements. It would be a great thing if you’re training for the 15K to break up your workouts.”

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Spencer is currently training on her off-season and focuses around building her endurance and strength at the gym in preparation for her competition training at the end of the summer season.

“Everything in the gym is recovery so foam rolling, biking, stretching, core, and maintenance for the strength that I built in the off-season is key,” she said.

When in training mode her favourite go-to gym pieces are the Legendary Tights and the Nike Free TR Flyknits.

“I’m a big, big tight girl – I love tights! And Free TR Flyknit is my favourite to train in; it’s almost like wearing a sock on the upper but you still have that good support and traction for the sole. I’m really into those and they come in some really cool colours!”

Maintaining her endurance and stamina is key to her on and off season training and her go-to runners are the Nike Zoom Pegasus.

“I switch to the Pegasus when I’m out for a run because they have so much support,” she said.

“There’s a big difference in competition training and off-season training. In competition, I’m obviously on snow about five to six days a week for three to four hours a day, and then I usually have a gym session after that for about two hours.”

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Her off-season go-to moves can be found in her Nike+ Training Club app – Power Legs.

Spencer says her off-season training has been heavily intense and plans on taking a vacation before hitting the slopes in August for her first event in Australia.

In addition to Eva’s live studio class, the event ended with the opportunity to explore and privately shop the new Nike Women’s Concept space at Hudson’s Bay, while getting complimentary make-up touches courtesy of Bobbi Brown Cosmetics.

Nike Master Trainer, Eva Redpath certainly gave the ladies the ultimate wakeup call on Saturday morning with intense and challenging upper and lower body training. Nonetheless, every woman left feeling #BetterForIt and ready to tackle their weekend. They were #DoneBeforeDawn and feeling accomplished.

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Posted by Christina Cheng

Follow @1LOVETO #NTC

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Toronto’s Nike Run Club hosts monthly runs called “The Local”, where they have some of the cities most influential people lead an exploratory themed run through Toronto. This month’s run was built around the concept of ‘Hip Hop’, with our very own Tyrone “T-reXx” Edwards leading the run, sharing stories from over the last 5-10 years. The run had 4 scheduled stops over a 6KM route, including some hidden historic parts of our local hip hop scene.

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First stop was none other than the MUCH MUSIC studio at 299 Queen St. West, which aired the iconic television show – RAPCITY, with hosts like Michael Williams, Oliver, Master T., Namugenyi Kiwanuka, and in 2011 our very own Tyrone “T-RexXx” Edwards.

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Second stop was only a quick jog down Queen West to BARCHEF (472 Queen St. W), to meet with Owner & Mixologist Frankie. Frankie & Tyrone shared a few classic moments from the secret Jay-Z afterparty in 2009.

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The group ran up to College Street to the now famous Italian restaurant – Vivoli (665 College St.), to speak with Manager and long-time friend Mario. Over the years, Vivoli has become a second home to many of Hip Hops royalty, including the 6ix’s own Drake. If you ever get a chance, ask for a pitcher of Sangria!

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The final stop on the 6KM run through downtown Toronto was the new OVO store, located at 899 Dundas St. West. The OVO store represents so much in terms of growth, community, artistry, entrepreneurship, and of course representing Toronto.

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Big thanks to Nike for supporting local talent and allowing us to be a part of their running experience. Plus, thanks for the exclusive 1 LOVE T.O. x Nike Running Tees!

Follow @1LOVETO & @mr1LOVETO #NRC #JustDoIt

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Byron Gray stands on a stage at Pine Point Park on a Saturday afternoon. The sun is shining down. On stage with him are dignitaries including MPP Laura Albanese. There is a crowd in front of him and they’re all cheering.

They’re here to celebrate the fifth anniversary of Freedom Fridayz, a platform Byron started with Kofi Frempong, Felix Cabrera and Andrew Newsome in the Jane and Finch community. We wanted to provide a platform for community members to both showcase and celebrate their skills, talents and knowledge,” explains Kofi. “There wasn’t really an art-based initiative that spoke to artists where they could come together and showcase their art. It was a place you could find established as well as amateur artists so in that sense, Freedom Fridayz filled a void.

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The group began holding monthly events at the Black Creek Community Centre where young people could display their art, whether it was visual works, poetry or musical talent. The first event drew a small crowd of 10 people. “I think it was just some random youth that had nothing to do,” laughs Byron. But word quickly spread and every month, the crowd got bigger and the acts got better.

They had to move to The Spot drop-in centre when they outgrew their initial location and now, they once again find themselves nearing capacity. “We’ve had events where we had over 500 people show up,” recalls Byron. “I don’t think we expected to grow so quickly but because of how organic this all came about, the response has been really good,” he adds.

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Freedom Fridayz is also gaining momentum outside of Jane and Finch. Their event at Pine Point Park is part of the Pan Am Path Art Relay, a city-wide relay of art installations and events that are happening along the Pan Am Path between May and August. Each week, the festival travels across Toronto to celebrate some of this the city’s greatest assets: nature, arts and active outdoor living. “We saw that they created a welcoming, inclusive, non-judgmental, and safe space where youth could come together, share and celebrate one another and we were impressed,” says Gracia Dyer Jalea, programming manager for the Pan Am Path Art Relay. “It’s effectiveness as a program has spread throughout the City and now youth groups from across Toronto, including communities outside of Jane and Finch, are looking to Freedom Fridayz as a model and often flock to their events each month. “

“We got involved with the Pan Am Path Relay because we believed that it would allow us to do what we do on a bigger scale while fitting into the spirit of the Pan Am Path… Diversity, community, arts, and togetherness,” says Kofi.

As the event draws to a close, the Freedom Fridayz team contemplates what’s next. “We really believe in empowering young people,” explains Byron. “There’s so much talent out there. We’re looking for future leaders to pass the torch to.” “They’re a success story,” adds Gracia. “There’s so much the rest of the city can learn from them.”

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Photos by Taiwo Bah

Follow @1LOVETO

Last November @1LOVETO hosted our 2nd Annual Photo Walk with our contributing photographers @SoTeeOh & @ellenaturel. With over 80 participants ranging in experience from beginner to professional, we met at City Hall, walked through the Financial District, along Front Street and ended our photographic journey in the Distillery District. Along the way people were sharing helpful advice on shooting techniques, editing apps, sharing equipment and of course free cookies courtesy of @madvillain.

We’re in the planning stages for our 3rd Annual Photo Walk for the Summertime!

Follow @1LOVETO on instagram for details…

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Photos by @soteeoh & @suesthegrl

Video by Shanik (Stiir)

Previously: 1 LOVE T.O. 1st Annual Photo Walk (Evergreen Brickworks)

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Colin-Boyd-Shafer

1. Cosmopolis TO saw huge success and like Interlove, deals with the idea of connections and awareness. How did the idea of Interlove come to you?

Spending a year photographing someone from every country of the world for Cosmopolis Toronto, made me think a lot about ‘diversity’. One area of diversity that I thought needed further exploring is the diversity of relationships – specifically in regards to beliefs. Like Toronto is the perfect place to try and find someone from every country of the world, I thought Ontario would be the perfect place to tell interfaith love stories. In many places around the world, this project would be much more controversial, much harder to do, and possibly unsafe for the participants.

2. Why were these stories important ones to tell?

Many photographers have used portraiture to tell stories of interracial / interethnic love, but I like to believe that today, here in Ontario, these types of relationships are accepted. However, I don’t know any photographers who has told interfaith love stories and I also think it is still a topic that many people know little about. These stories are not overtly visual, BUT they are important. It is important to note that project not only includes people who believe in the supernatural, but also those who doubt (freethinkers, atheists, agnostics etc.). In a world full of stories of hate, often times with that hate being drawn along religious lines, I think it is essential to tell real stories of love. These couples’ love stories can teach us all something.

3. Some of the couples featured describe some sort of conflict in their life by being in an “interlove” relationship. What do you think propelled those conflicts and why do they (the conflicts) exist even today?

To be honest I think if you ask any couple anywhere about their relationship they will have faced many challenges. That is life. There is no consistent experience across all of the couples I have met. Clearly some of them have families that make things difficult, but also many of them have families that make things easy. Many of them explain how surprised they were by how their families accepted their partner. Ultimately belief is an important part of one’s existence, but if both partners are willing to communicate with respect and find compromise then things seem to work.

Here is a quote from Jameel (Muslim) and Lauren (Jewish)’s story:

“Considering the divisive state of mainstream social politics between Jews and Muslims, some are surprised that we do not embody those same political divisions and that our relationship has not faced any unique challenges that other married couples do not also encounter.”

4. What surprised you the most after interviewing interlove participants? What did you learn?

I am learning a lot about healthy relationships. All of the couples I have met are exemplary. It is rare to find stories of lasting love anywhere and to be able to explore these is a special experience. This project is about interfaith couples, but really I am just telling awesome love stories. One love story that definitely inspired me was Najwa and Samir who met almost half a century ago in Lebanon. http://interloveproject.com/post/109984101221/najwa-samir-newmarket-on-najwa-describes-her. They had to risk so much to be together, and today their love is as strong as ever.

5. Why do you think participants reached out to be a part of this project?

For many of the couples’ this is an opportunity to tell their story with confidence – the way they want it to be told. Many of these couples have faced obstacles, and in a way this is an opportunity to be proud of their love and also share some advice with anyone who may be charting a similar path. I have received messages from many people who are following the project from outside of Canada emphasizing how these stories give them hope. That is a great feeling.

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6. What do you say to people who say they do not approve of “interlove” because it destroys the traditions/cultures which they’d like to preserve?

I think if anything it strengthens traditions and culture. When someone is in a relationship with someone of a different belief, they themselves actually have to think deeply about what they believe and why they do the rituals they do. This requires a lot of introspection, and ultimately it leads to increased confidence in one’s culture. There is no reason why the children of an interfaith family can’t explore both beliefs. Susan Katz Miller’s book, Being Both, is a great read for anyone interested in this topic. I have also seen many of the couples create their own beautiful hybrid traditions within their new interfaith family.

Here is a great quote from Annie (Catholic) and Sunder (Hindu): Our children learn and celebrate both religions and will have freedom to choose one of our religions, none or another religion of their choice.”

7. After talking to so many couples, what would you say are the keys to a successful relationship?

I guess I would call it the 4 Cs :) Communication, Compromise, Compassion and Common Values. Ultimately relationships are a lot of work, but totally worth it – and these couples demonstrate that well. It has become clear to me that regardless of belief, it is the values the couple shares that matter.

One of the partners mentioned to me how he thought in the beginning of breaking up with his partner because she was not of his religion. However the more he thought about it he came to recognize that he had way more in common with her than he does with anyone at his church.

8. The idea of interlove suggests two different worlds coming together in love. How do you think it is possible for interlove relationships seem to make it work despite their differences in major aspects of their lives?

Once again I must emphasize common values. Here is a great quote from Sahar who is Muslim and is marrying Alvaro who is a Catholic: “I never thought of being in a relationship with someone who was not Muslim. The more I got to know Alvaro, I realized we grew up similarly, thought the same way and had the same expectations for the future. That is when I started to think of the possibility of marrying someone who was not Muslim. I think the ‘AHA’ moment was his relationship with my sister and cousin sister. He was so good, kind and generous with them.”

9. What do you think it is going to take to make interlove relationships lose its negative perceptions and stigmas?

First of all I think that is happening naturally. In a diverse society like Toronto, people are exposed to other beliefs and this exposure leads to understanding. A project like this demonstrates how powerful of a force love can be, and how differing beliefs in the face of communication, compassion, compromise and common values can’t top love.

I am still looking for more couples to photograph for the project: interloveproject.com/apply

Posted by Samira Zia Rehman

Follow @1LOVETO #InterloveProject

The Interlove Project

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We are so excited to be working with The City of Toronto and photographer Colin Boyd Shafer of Cosmopolis TO for his new exhibit, “Interlove”, which explores people of different faiths who have come together, in love.

Mixing with the wrong colour, caste or faith has been a major issue for centuries—some of us know about this struggle first hand or likely know someone who does. But attitudes are changing according to Colin who says he believes there is a natural progression especially in culturally diverse cities like Toronto.

It’s that idea of “diversity” which got Colin thinking and spawned the Interlove project. He says, “For many of the couples, this is an opportunity to tell their story with confidence – the way they want it to be told. Many of these couples have faced obstacles, and in a way this is an opportunity to be proud of their love and also share some advice with anyone who may be charting a similar path.”

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People often try to mask their prejudices by saying they merely want to preserve their culture/traditions and therefore cannot accept romantic unions which involve two different beliefs. “If anything, it strengthens traditions and culture. When someone is in a relationship with someone of a different belief, they themselves actually have to think deeply about what they believe and why they do the rituals they do. This requires a lot of introspection, and ultimately it leads to increased confidence in ones culture.” He recalls a quote from one of the couples he met:

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Annie (Catholic) and Sunder (Hindu): “Our children learn and celebrate both religions and will have freedom to choose one of our religions, none or another religion of their choice.”

All couples face their own unique challenges and none of them work without mutual hard work. So what does Colin believe are the keys to a lasting love? “I guess I would call it the 4 Cs :) Communication, Compromise, Compassion and Common Values. Ultimately relationships are a lot of work, but totally worth it – and these couples demonstrate that well. It has become clear to me that regardless of belief, it is the values the couple shares that matter.

This project is such a welcomed breath of fresh air. “In a world full of stories of hate, often times with that hate being drawn along religious lines, I think it is essential to tell real stories of love. These couples’ love stories can teach us all something.”

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Want to participate? He’s looking for more couples to shoot; visit: interloveproject.com

If you’re interested in attending the private Opening Reception at the Mackenzie House on May 13th 6-8pm, please RSVP by calling Mackenzie House at 416-392-6915 or e-mail machouse@toronto.ca. The exhibition runs until August 12 and Mackenzie House is open Tuesdays to Sundays from 12 to 5pm.

Posted by Samira Zia Rehman

Follow @1LOVETO #InterloveProject

Since the inception of 1LOVETO we’ve had the opportunity to work with and for the communities that make Toronto so unique. Over the last 8 years we’ve worked closely with local charities that specialize in working with ‘at-risk’ youth. Through our community-based initiatives we’ve seen the success of what empowering a generation of young people can do. Virgin Mobile has also recognized the importance of helping our younger generations grow, learn, and become self-sustaining, which is why we’re excited to join them in helping at-risk and homeless youth who are LockedOut of job opportunities to get #UnLockedOut through supporting Virgin Mobile RE*Generation .

Virgin Mobile Canada conducted a national survey, and the stats are impactful. Would you believe that almost half (47%) of Canadian youth have an income of less than $30,000/year, and 32% of youth make less than $20,000/year? It gets much worse. One in three Canadians know someone who has been homeless at some point in their life. Think about the rest of the young people who don’t even have a job.

We know first-hand, while working with local charitable organizations like The Remix Project and Eva’s Phoenix, many young people are homeless and without a job. In fact, 35,000 youth across Canada have lived in emergency shelters with up to 6,000 sleeping on the streets on any given night.

This is where Virgin Mobile RE*Generation can make a difference. They invest in charitable programs to help at-risk and homeless youth develop the skills needed to get jobs. .As big as Virgin Mobile is, they still need OUR help! They’ve given us a platform through Virgin Mobile RE*Generation to take action and do something to get involved to do some good. We owe it to our youth to extend a helping hand, especially if it’s going to get them off the streets and allow them to become an active member of society.

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Here’s how you can take action:

Text ‘REGEN’ to 30333, texts will donate $5 to Virgin Mobile RE*Generation.

You can also join the conversation online about getting homeless youth who are locked out of jobs #UnLockedOut by using the hashtag!

For more information on Virgin Mobile RE*Generation and how you can make a difference, please click here to LEARN MORE!

Follow @1LOVETO & @VirginMobileCan #UnLockedOut

If you aren’t already aware, Thursday’s are the new Friday’s, and if you weren’t at The Fitting Room Toronto’s event alongside the Handsome Brut, you most certainly missed out. It was an outstanding, intimate, networking evening filled with sparkling wine, savoury food pairings courtesy of Luther’s Chicken, and great conversations. Owned by Bryan Brock and Brian Cafua, this cut and culture shop knows how to get the conversations going. With the power of social media, a contest rollout was the initiative to a successful night:

“Enter for your chance to win an exclusive VIP experience at The Fitting Room with Handsome Brut on Thursday, March 19th from 8-10PM. Post a photo of your latest haircut on Instagram tagging @fittingroomtoronto and include the hash tag ‪#‎AreYouHandsome‬.”‬

Dim lights and mellow groovy tunes accompanied the relaxed ambiance of the lounge-like gentlemen’s grooming shop. The atmosphere was undeniably attractive. As the crowd mixed, mingled, sipped on some bubbly, and enjoyed h’orderves, Levi of the Handsome Brut, gave the crowd an informative insight on the creation process of the sparkling wine.

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“The Niagara region is really bang on for Sparkling wine,” he said. “The climate, the soil type, the seasons — It’s perfect for it.”

The Handsome Brut is said to do things old school by believing in quality, tradition, and doing things right.

“The problem with bubbles is any little mistake you make with it, it’s going to show up in the wine; it’s a science.”

It takes longer and requires more work but the end results are worth it.

“I love making sparkling wine because it’s the hardest one to make. Reds and whites are a walk in the park,” Levi said as he threw his hands up.

The key to a successful sparkling wine is in patience and moderation with alcohol content and fermentations.

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“With sparkling, you don’t want too much alcohol to begin with. You want to start off nice and low with under 10 per cent of alcohol because it’s going to go through two fermentation processes,” he said. “If you rush the process and go too high with the alcohol percentage, it’s going to kill the yeast and you’ll be left with too much residual sugar, which can lead to bacterial infections later on.”

The Handsome Brut is a true traditionalist. Their wines are handmade in the traditional method from 100 per cent Ontario Chardonnay and undergoes two fermentations in the bottle, where it also spends two years aging on average.

“The traditional method is putting the wine back into the bottle, putting the yeast with the sugar, and that’s what produces the bubbles in the bottle,” Levi explained. “We add to it what we call a dosage, a secret herb and spices — it’s the wine making secret. It take about 18 months to eight years.”

Much like The Fitting Room, the Handsome Brut loves great company. Bryan Brock had mentioned the importance of the evening’s event was to gather not only their loyal clients and supporters, but also some of Toronto’s creative influencers for a night of networking, building, and sharing. We all have hectic work and personal schedules and Brock found it fitting (pun intended) to host an intimate event where memories, experiences, relationships and conversations are guaranteed to be created.

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Featuring the Handsome Brut tasting in Toronto’s newly opened lounge-like men’s barbershop was a no-brainer. Combining the culture and style of the city that’s conveniently located in the heart of Dundas West, it was only appropriate to also include local Luther’s Chicken in the mix for food pairings.

According to the beliefs of the Handsome Brut, “Bubbles are key to enjoying many foods, so, if it’s something you’d serve beer or soda pop with, you can serve Handsome Brut with.”

“I’d give it a go with all types of foods… You’d be surprised with that you’ll stumble across,” Levi said. “I think it would compliment a variation of dishes and spices and make the simplest dish fancy in flavour.”

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Naturally, the Handsome Brut is said to be a great solo act that can go from posh parties to game-day hangouts. Either way, Handsome Brut classes up pretty much any occasion and it certainly outdid itself at The Fitting Room’s event!

As an added bonus, mucking around with sparkling wine and having fun with different flavours is highly encouraged, according to Levi.

“Maybe some Brandy, maybe some Cognac, maybe a little but of Port; just something to give it some complexity, and that’s the secret. It’s incredible how something so small can change the wine.”

In regard to the men of The Fitting Room, mixing more alcohol with alcohol shouldn’t be a problem. They aren’t groomed to be handsome brut’s for nothing!

For more info visit: fittingroomtoronto.com

Posted by Christina Cheng

Follow @1LOVETO #AreYouHandsome #TheFittingRoom

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The Remix Project has teamed up with Samsung to produce a multi-media exhibit featuring photos, videos, and audio projects created exclusively on Samsung mobile devices. CONTENT features the works of 10 alumni from The Remix Project’s Academy of Creative Arts. Each artist was provided with a Samsung Galaxy Note 4 or Samsung Tab S and challenged to use their devices to create art showcasing how mobile technology allows them to get closer to what they love.

You’re invited to join the creative community for the launch of CONTENT on Thursday, April 23rd from 8pm – 12am at Neubacher Shor Contemporary Gallery (5 Brock Ave). This event is free and open to the public. The exhibit will remain open from 12-5pm on April 24th and 25th.

We’ll see you there!

Follow @1LOVETO & @TheRemixProject #Content

Legendary Toronto designer Adrian Aitcheson (of Too Black Guys) is speaking with Artscape & Manifesto for an exclusive “In Conversation with” on Saturday, April 18th from 3-4:30pm inside Ada Slaight Hall at Daniels Spectrum. This talk, hosted by Juno Award winning rapper Kardianl Offishall, will highlight and celebrate the last 25 years of Adrian’s work with Too Black Guys. Don’t miss out on your chance to be a part of this!

FREE RSVP HERE

Check out tooblackguys.co

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Follow @1LOVETO & @FreshestGoods #TooBlackGuys

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Without any exaggeration, Bryan Espiritu and his brand The Legends League is hands down one of the most important movements in Toronto. We know this is a wild statement and you may be skeptical, but hear us out.

Upon first exposure (which for many now-a-days is via instagram) you’d conclude that Legends League is a Toronto-based clothing brand. You’d be right, but you’d also be missing the point. It’s not until you do a little more digging that you’ll learn exactly what makes the brand so unique. What sets The Legends League apart from the rest? Well, it’s a bunch of obvious stuff (quality design, consistency, a strong team) but more importantly, it’s honesty that you won’t find anywhere else. Seriously, we challenge you to find a brand, let alone a person that bares their soul in a more stripped down honest and humble way. The Legends League/Bryan’s honesty is as brave as it is necessary.

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The line between Legend League and Bryan Espiritu does not exist. They are the same entity. In a world oversaturated with faceless brands that write words that mean nothing, Legends League is the antithesis. This brings us to Saturday March 28th, when the LL Sweatshop officially opened its door to the public. The plan had been in the works for at least a year. We know this because as in everything that the brand does we were given a very open and candid behind the scenes look into exactly how a brick and mortar shop materialized. At 5PM on opening day we arrived at the shop. There was still a line! The first person had lined up the night before at 7:30pm. It was bitterly cold but this factor didn’t dampen the spirits and the overall electric atmosphere. Bryan was outside, kicking it, greeting everyone and thanking each person individually for their continued support.

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After probably the most jovial waiting experience of our lives we were ushered up the stairs and into the LL Sweatshop. Hands down the most aesthetically pleasing ‘sweatshop’ we’ve had the pleasure of visiting! Every detail in the spot is meticulously strategized (again, check out @legendsleague on instagram for all the behind-the-scenes rationalization of all the architectural details), the merchandizing is on point and the overall experience is world class. The team is an extension of the brand. It’s a family. It’s a group of dudes who genuinely understand their responsibility in positively effecting Toronto’s culture. They are the leaders of a movement that, “is growing up quick”.

The opening of the LL Sweatshop is monumental, it is a testament to hard work and acts as proof that our inner fundamental core should be embraced and celebrated not repressed to appease others. If Bryan and the Legends League has taught us anything it’s to always be true to ones self. Write your own Legend and create your own League.

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Make sure you check out the LL Sweatshop for yourself. The store is located at 9 Camden Street and is open Monday – Saturday 11am to 7pm and Sunday Noon to 5pm.

For more info: thelegendsleague.com

Posted by Jesse Ingalls

Follow @1LOVETO #1LLOVETO #LLSEASON

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Located in Toronto’s bourgeoning Riverside neighbourhood, East Room is reinventing the modern workspace where creative professionals can flourish. This co-working membership outlet is separated into two: club and resident, and both cater to forward-thinking freelancers, creative professionals and small businesses.

“It’s a co-op space but we’re not entirely co-op,” said Derreck Martin, co-founder of East Room. “There’s a lot of co-op spaces in the city but ours is more geared toward creative minds, as opposed to many other tech-oriented co-op spaces… This gives you a mix of freelancers with full-on companies.”

East Room aims to offer a community, location, and the tools necessary to grow their unique member’s careers. Their dynamic community of members includes some of the city’s most creative minds working in the fields of: media, art, technology, and design.

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“The idea is a cohabited environment with creatives that range from freelancers, videographers, and even a few venture capitalist!” Derreck said.

Each potential member’s application is reviewed to ensure that they will fit into the ecosystem of East Room, as they strive to create a co-operative space of professionals that share complimentary skills to benefit the whole.

East Room provides the ideal environment for like-minded individuals to collaborate, share ideas, and merge their talents.

“We’re open 24/7 which allows members to come at any point of the day. This is perfect for web developers and freelancers because a lot of them are night owls.”

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According to Melissa Serrano of Membership and Marketing at the East Room, she had mentioned that members for both the Club Membership and Resident Membership have access to meeting and lounge spaces, state-of-the-art technologies, and exclusive member events.

In addition, as a member, you will be part of a curated community of technologists, artists, designers and futurists whom you may grow your business with professionally as you share ideas or even merge talents as various projects come and go.

The Club Members ($250 per month + HST) have unlimited access to the fully-serviced open work lounge, while the Resident Members (500 per month + HST) have a semi-private personal workspace with a desk, chairs, and lamp plus more.

“This is phase one of the space,” Derreck said. “In March, we’re going into phase two and this is what’s called, Resident Two Memberships. They’re going to be larger, enclosed offices for business of two to three, which we’re pretty excited about! And you’ll have another board room in there as well.”

Resident 2 Members ($1,500-$2,000 per month + HST) have the option of choosing a 2-5 person or 5-8 person enclosed office, fully equipped with desks, chairs, and lamps plus more.

All founding members will be part of the growing business of the East Room as it plans on expanding by building photo labs, sound studios, test kitchens, and fashion ateliers.

EastRoom6

EastRoom5

“In the future, we’re looking to build in studios such as: photography studios, recording studios, things in that nature,” Derreck said. “It’s going to be like a crowd-source idea so we pay for it through the membership that’s in the space… It’s good for the members because it’s cheaper for them… What they’re paying for a month in studio spaces is what they’d be paying for a day anywhere else.”

The East Room’s workspace has been designed with refinement and comfort in mind; providing the perfect environment for work and play.

“We have a lot of events … We have partnerships with TIFF, Design Exchange, Power Plants, and Arts and Crafts,” he said. “Every month we’re having music events and for TIFF, we’re putting together a Speaker’s Note where we present a film along with a lecture series. For Design Exchange, we haven’t nailed down exactly how we’re going to work with them but we see it as more of a Speaker’s Note as well.”

Book your complimentary tour at: info@eastroom.ca

Posted by Christina Cheng

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