You’ve probably seen their logo on street corners, event flyers and t-shirts across the city. Bryan Brock and Tyrone Edwards take innovative brand recognition and marketing to the next level. 1 LOVE T.O. goes far beyond the computer screen. They host classy events that bring out the tastemakers of the city and rub shoulders with politicians, designers, artists and more importantly everyday people. They recently filmed a documentary of their trip to Washington D.C. for U.S. President Obama’s inauguration and were guests at this year’s Grammy Awards.
How did you guys start 1LoveTO?
Tyrone: The idea came from a Caribana float with Mayor David Miller. The concept of the float and the logo is to acknowledge and celebrate the diversity of our city, so it’s a very inclusive idea/project/movement.
What made you guys decide to work together?
Tyrone: We’re business partners forever. I can’t shake him and he can’t shake me.
A lot of blogs from Toronto feature events and news outside of the city, but 1LoveTO is very Toronto focused. How do you guys constantly come up with so much original Toronto content?
Tyrone: We have our five categories, which we use as guidelines. They’re Music, Style, Community, Culture and Everything else. So we stick to those components. Our belief is that Toronto is the world in one city so there will always be content. Not just content, but good content.
So are you looking to expand the franchise beyond the t-shirts?
Bryan: Yep we’re looking into hats and then who knows; there are no limits.
Tyrone: We’re trying to re-brand the city right…
Bryan: The city’s never really had anything that they were happy to wear besides the sports franchises. People don’t wear beavers; they don’t wear a moose or even the flag, so this allows us to give people a chance to be proud to represent their city. Not just in the city but wherever they may visit around the world.
Tyrone: If you compare “I love Toronto” to “1 LOVE T.O.”, the I love Toronto says nothing about Toronto other than the person wearing the shirt, whereas 1 LOVE T.O. speaks to the city in respect to its diversity and the fact that Toronto has so much to offer.
Bryan: I think that’s one of the reasons the brand has been so well accepted and recognized.
How would you describe your individual sense of style?
Tyrone: My style matches me as a person. I’ve never fit into one category, I like to explore different worlds and I think that’s the same thing I do with my clothes. I might wear Gucci rain boots with some Levis and a black vest but it’s a combination of my experiences and my moods.
Bryan: My style is very reflective of my personality as well. It’s very clean, very simple. Because I’m a graphic designer, I have an appreciation for design in general and what I gravitate towards is solid colours, clean lines, sharp images. So if I’m going to dress up, it’s going to reflect that, if I’m in my chill gear, it’s the same thing. It’s something that presents a level of confidence and comfort in my own skin.
Where do you see 1LoveTO in 5 years?
Tyrone: For me I think the most important thing is for people to understand what 1 Love means and appreciate that. I would love for people to refer to the city as “1 LOVE T.O.” you know how Philly is the city of “brotherly love”, I would love for Toronto to be known as a 1 love city. We have so much to offer in relation to things like culture, music and food.
Bryan: It’d be great to see it become a staple where if you come to the city, it’s one of those things you have to get.
What are some of the blogs that you frequent?
We check out Allthingsfresh.com, nahright.com, legendsleague.com, octobersveryown.com, cocoandlowe.com, hustlegrl.com, iluvlola.net
Thanks again to the entire Polysh Magazine staff!
Previously: Polysh Magazine – T.O.’s Top Bloggers, Polysh Magazine – Behind The Scenes
1 LOVE T.O.