Located in Toronto’s bourgeoning Riverside neighbourhood, East Room is reinventing the modern workspace where creative professionals can flourish. This co-working membership outlet is separated into two: club and resident, and both cater to forward-thinking freelancers, creative professionals and small businesses.
“It’s a co-op space but we’re not entirely co-op,” said Derreck Martin, co-founder of East Room. “There’s a lot of co-op spaces in the city but ours is more geared toward creative minds, as opposed to many other tech-oriented co-op spaces… This gives you a mix of freelancers with full-on companies.”
East Room aims to offer a community, location, and the tools necessary to grow their unique member’s careers. Their dynamic community of members includes some of the city’s most creative minds working in the fields of: media, art, technology, and design.
“The idea is a cohabited environment with creatives that range from freelancers, videographers, and even a few venture capitalist!” Derreck said.
Each potential member’s application is reviewed to ensure that they will fit into the ecosystem of East Room, as they strive to create a co-operative space of professionals that share complimentary skills to benefit the whole.
East Room provides the ideal environment for like-minded individuals to collaborate, share ideas, and merge their talents.
“We’re open 24/7 which allows members to come at any point of the day. This is perfect for web developers and freelancers because a lot of them are night owls.”
According to Melissa Serrano of Membership and Marketing at the East Room, she had mentioned that members for both the Club Membership and Resident Membership have access to meeting and lounge spaces, state-of-the-art technologies, and exclusive member events.
In addition, as a member, you will be part of a curated community of technologists, artists, designers and futurists whom you may grow your business with professionally as you share ideas or even merge talents as various projects come and go.
The Club Members ($250 per month + HST) have unlimited access to the fully-serviced open work lounge, while the Resident Members (500 per month + HST) have a semi-private personal workspace with a desk, chairs, and lamp plus more.
“This is phase one of the space,” Derreck said. “In March, we’re going into phase two and this is what’s called, Resident Two Memberships. They’re going to be larger, enclosed offices for business of two to three, which we’re pretty excited about! And you’ll have another board room in there as well.”
Resident 2 Members ($1,500-$2,000 per month + HST) have the option of choosing a 2-5 person or 5-8 person enclosed office, fully equipped with desks, chairs, and lamps plus more.
All founding members will be part of the growing business of the East Room as it plans on expanding by building photo labs, sound studios, test kitchens, and fashion ateliers.
“In the future, we’re looking to build in studios such as: photography studios, recording studios, things in that nature,” Derreck said. “It’s going to be like a crowd-source idea so we pay for it through the membership that’s in the space… It’s good for the members because it’s cheaper for them… What they’re paying for a month in studio spaces is what they’d be paying for a day anywhere else.”
The East Room’s workspace has been designed with refinement and comfort in mind; providing the perfect environment for work and play.
“We have a lot of events … We have partnerships with TIFF, Design Exchange, Power Plants, and Arts and Crafts,” he said. “Every month we’re having music events and for TIFF, we’re putting together a Speaker’s Note where we present a film along with a lecture series. For Design Exchange, we haven’t nailed down exactly how we’re going to work with them but we see it as more of a Speaker’s Note as well.”
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Posted by Christina Cheng
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