Have you ever walked around the city and been annoyed at how many ads you’ve seen for some product you don’t care about? Sometimes advertising can become an invasion of space. For example, do we really need ads staring us down while were in the washroom? Corporations seem to have all the access they want to public space, especially to our outdoor spaces. Unfortunately, there’s no space for the little guy, the artists, the average joe who wants their message to be heard.
The Beautiful City project aims to change that. The proposed idea is to enforce a BCBF (Beautiful City Billboard Fee) that holds advertisers accountable for their impact on public spaces. Billboard advertisers would be charged a fee, which in turn would be dedicated to arts grants and the idea of creating public art space.
If you’re interested in making Toronto a “Beautiful City”, please click HERE